Expanding sales team to respond to industry demand for B2B purchase behavior data
BOCA RATON, Fla., Oct. 29, 2012 – Cortera®, a provider of comprehensive business-to-business payment and purchase data and insights for U.S. companies, announced it is opening a new office in Boston to support the company’s recent growth due to the strong demand for the company’s B2B purchase behavior data, insights and sales intelligence.
Cortera’s new sales team will operate out of the Prudential Tower in the heart of the Boston Back Bay business center. The company also has offices in Boca Raton, Fla., the company’s headquarters; Quincy, Mass.; and Bangalore, India.
The company growth and need for corporate expansion largely resulted from the popularity of the company’s new B2B purchase behavior data, which enables companies to track active and potential customers’ purchasing history and spending patterns to understand their overall financial health, make educated predictions on what they are likely to purchase in the future and understand the risk associated with their ability to pay for those purchases.
“Our Boston office expansion represents the company’s internal growth as a result of popular demand for our B2B purchase behavior – what businesses buy and how their spending patterns change over time,” said Jim Swift, CEO of Cortera. “Expanding our corporate footprint into the Boston area makes it easier for us to attract top new talent and continue to serve our clients with actionable insights that help increase their ROI and improve corporate performance.”