Mobile app marketing solution improves marketers’ ability to deploy, analyze and optimize native apps amid booming IoT movement
SAN JOSE, Calif. – June 25, 2015 – Ensighten, the leading global omni-channel data and tag management provider and company behind the Open Marketing Platform, today announced it was awarded a patent by the U.S. Patent and Trademark Office (USPTO) for its real-time No-SDK approach to marketing agility. Ensighten Mobile is the only Tag Management System (TMS) enabling real-time mobile analytics and optimization, which is made possible by eliminating the constraints of a Software Development Kit (SDK),
“Wearable devices, such as the Apple Watch, which reportedly sold 2.8 million devices in its first two months, depend on native mobile apps to deliver extremely personalized experiences to their users,” said Josh Manion, Ensighten Founder and CEO. “Ensighten Mobile is the only solution on the market that lets marketers optimize native mobile apps in real time, which is a critical aspect of the Internet of Things. Ensighten’s mobile patent highlights our unique ability to deliver real-time, personalized experiences on mobile native apps, similar to what marketers have successfully been doing on their websites to engage and convert customers.”
Until now, marketers had to rely on optimization tools designed for websites for testing and targeting in native app environments, and as a result have been unable to leverage mobile analytics and optimization to modify apps quickly. Ensighten Mobile’s No-SDK approach allows businesses to provide personalized experiences for their customers across all channels in real time, creating meaningful app experiences to drive better adoption, engagement and conversion.
Ensighten Mobile provides a highly differentiated solution for marketers striving to execute mobile and omni-channel marketing. Not only does Ensighten provide a single interface for tagging across Web and native app environments, but it also unifies data across environments, enabling marketers to optimize experiences everywhere. The company was awarded USPTO Patent No. 8,997,081 for its real-time No-SDK solution for mobile app marketing.
In addition to news of the patent, Ensighten was ranked on the Inc. 500 list of fastest growing companies in the U.S., with 150 percent year-over-year revenue growth. The company was also recently recognized as a finalist in the 2015 Red Herring Top 100 North America Awardand as an AlwaysOn OnCloud Top 100 winner.
Ensighten, the global leader in omni-channel data and tag management, is changing the face of digital marketing by transforming the way enterprises collect, own and act on their customer data across all marketing channels and devices. The Ensighten Open Marketing Platform enables enterprises to achieve true one-to-one personalization, accelerate the execution and optimization of their marketing initiatives and deliver superior user experiences. Ensighten, with its unique hybrid-tagging™ technology, powers companies generating over $1.9 trillion in revenue in over 150 countries. The world’s leading brands (Microsoft, Capital One, United Airlines and T-Mobile) achieve marketing agility by implementing Ensighten’s single line of code. Ensighten is headquartered in the heart of Silicon Valley in San Jose, with offices in San Diego, London and Sydney. To learn more visit www.ensighten.com, and join the conversation on LinkedInlinkedin.com/company/ensighten and Twitter @ensighten.