Leading open marketing platform provider honored for its commitment to best practices in security, privacy and consumer protection
SAN JOSE, Calif. – July 9, 2015 – Ensighten, the leading global omni-channel data and tag management provider and company behind theOpen Marketing Platform, today announced it has been named to the Online Trust Alliance (OTA) 2015 Online Trust Honor Roll for the fourth consecutive year. The achievement reaffirms Ensighten’s strong position in helping brands protect customer data and its commitment to keeping privacy a top priority.
“The heightened consumer concern over the way their data is being used has forced marketers to tread a careful line between driving ROI and ensuring consumers are comfortable and well informed,” said Craig Spiezle, Executive Director and Founder, Online Trust Alliance. “Ensighten has consistently demonstrated its commitment to protecting user data, not only respecting consumer privacy but also advocating for it. We commend them on their efforts and continued recognition on our annual list.”
Ensighten’s approach to tag management and digital marketing allows its customers to maintain complete control over their user data at all times. Ensighten Privacy, which enables full website data privacy and compliance, is the only data privacy solution that can monitor and enforce stringent privacy compliance for all website tags. Existing Ensighten tag management customers can leverage Ensighten Privacy today with minimal additional integration. The product enables marketers and retailers to ensure their websites fully comply with privacy standards in the U.S. and Europe while also giving consumers centralized control over how companies may use their data.
“We’re honored to be recognized by the Online Trust Alliance for the fourth year in a row for our continued commitment to providing brands with the tools to collect, own and act on consumer data in a manner that is consistent with international privacy laws,” said Josh Manion, CEO and founder, Ensighten. “Our Ensighten Privacy product delivers the best in consumer privacy protection by enabling brands to avoid data leakage from third-party applications and giving consumers centralized control of how their data is used.”
The OTA is a non-profit aiming to help educate businesses, policy makers and stakeholders while developing and advancing best practices and tools to enhance the protection of users’ security, privacy and identity. Of the nearly 1,000 sites audited this year including leading banks, commerce, social and media sites, only 45% made the Honor Roll this year, and nearly 40% failed in one or more categories indicating significant lapses in security and privacy compliance. For the full list of 2015 honorees visit https://otalliance.org/HonorRoll.
About The Online Trust Alliance (OTA)
The Online Trust Alliance (OTA) is a non-profit with the mission to enhance online trust and user empowerment while promoting innovation and the vitality of the Internet. OTA’s goal is to help educate businesses, policy makers and stakeholders while developing and advancing best practices and tools to enhance the protection of users’ security, privacy and identity. OTA supports collaborative public-private partnerships, benchmark reporting, meaningful self-regulation and data stewardship. Their members include federal law enforcement agencies, and the world’s leading e-commerce, online banking, online security and social media companies.
Ensighten, the global leader in omni-channel data and tag management, is changing the face of digital marketing by transforming the way enterprises collect, own and act on their customer data across all marketing channels and devices. The Ensighten Open Marketing Platform enables enterprises to achieve true one-to-one personalization, accelerate the execution and optimization of their marketing initiatives and deliver superior user experiences. Ensighten, with its unique hybrid-tagging™ technology, powers companies generating over $1.9 trillion in revenue in over 150 countries. The world’s leading brands (Microsoft, Capital One, United Airlines and T-Mobile) achieve marketing agility by implementing Ensighten’s single line of code. Ensighten is headquartered in the heart of Silicon Valley in San Jose, with offices in San Diego, London and Sydney. To learn more visit www.ensighten.com, and join the conversation on LinkedInlinkedin.com/company/ensighten and Twitter @ensighten.