iPipeline Acquires Aplifi

Acquisition Creates the Insurance Industry’s Largest Life and Annuities Customer Base and Most Powerful Platform

iPipeline®, the leader in on-demand marketing, selling and processing solutions for the nation's top insurance carriers, distributors and producers, today announced the acquisition of Aplifi®, who has maintained a strong reputation for providing life and annuity solutions to the financial services industry.* The acquisition of the Florida-based company has created the insurance industry’s most comprehensive transaction platform for the marketing, selling and processing of life, annuity, critical illness, pre-need, final expense, and medicare supplement products.

"Aplifi's success in attracting carriers, distributors, agents and financial advisors to its Affirm® for Annuities Compliance and Order Management solution highlights the potential to expand its use within iPipeline's customer network. We are also focused on deepening our strategic value with customers and prospects in the Broker-Dealer segment of the industry," said Tim Wallace, CEO, iPipeline. "iPipeline now has the largest life and annuities customer base in the industry today. Our plan is to strengthen Aplifi's delivery and support capability to meet the expectations of financial services organizations looking for a long-term provider. Simultaneously, we will take steps to integrate Affirm and other Aplifi solutions to create the industry’s most integrated product platform. The acquisition of Aplifi substantially increases the value proposition for the combined customer base by providing ‘one-stop’ access to virtually everything a financial professional needs to market, sell and process diversified insurance products."

"iPipeline has successfully demonstrated its ability to expand its platform and customer network within a brief number of years. The positive impact on the insurance and financial services industry has been enormous,” said Dan Smith, President and CEO, Aplifi. "The acquisition of Aplifi propels iPipeline into an immediate leadership position in the variable and fixed annuities segment of the market place. We see great synergies being delivered through the pending integration of Aplifi's solutions and expect the combination to result in rapidly realized customer benefits."

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