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Target Selects RedBrick Health to Help Team Members Manage "All Things Health"

Innovative initiative provides health advocates and personalized services

May 18, 2009

RedBrick Health today announced Target Corp. has selected it to help the company's employees (called team members) manage "all things health" through an innovative Target wellness initiative. 

As part of a pilot program, RedBrick Health is being introduced at select locations to help team members and families:

  • Assess their current health levels through simple, yet comprehensive, questionaires, and biometric health screenings.
  • Follow detailed and actionable Personal HealthMaps and participate in tailored health and wellness programs that include health advocates and personal health coaches
  • Navigate and maximize Target-sponsored health plans and help resolve benefit claim issues.
  • Earn financial rewards, if eligible, from Target for healthy behaviors and track ongoing health status and related information

"Target understands managing personal and family health is both a priority and a challenge," said John Mulligan, vice president, Target Pay & Benefits.  "With RedBrick Health, we are arming our team members with tools and support that go far beyond traditional wellness programs to help them define and reach their health goals.  We are confident this new resource will help make getting and staying healthy easier."

"Our unique approach to health and wellness fits perfectly with Target's culture and reinforces the company's focus on prevention," said Kyle Rolfing, chief executive office for RedBrick Health.  "Target joins a growing lists of pioneering employers to call on RedBrick Health and our Health Earnings System to foster healthier employees and better manage health care costs by directly linking personalized services and healthy behaviors to financial rewards."

Target plans to roll out RedBrick Health to additional locations nationwide throughout 2009.

About Target  Minneapolis- based Target Corporation (NYSE:TGT) serves guests at 1,699 stores in 49 states nationwide and at Target.com.  Target is commited to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices.  Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education.  Today, that giving equals more than $3 million a week.