Mobile Marketing Leader to Integrate Messaging Platform Into Core Technology
Vibes Media announced today that it has acquired self-service mobile advertising company, Zeep Mobile. Under the terms of the agreement, Zeep's mobile messaging technology will be integrated into the Vibes platform and all Zeep employees will become part of Vibes Media. Zeep's network of over 10,000 developers will also be integrated into Vibes. Additionally, Zeep President and CEO Scott Robertson will relocate to Vibes' headquarters in Chicago, as will the engineering team currently located in Vancouver, Canada, joining Head of Engineering Rishi Bhatia and the team he just brought to Vibes with him from AOL Third Screen Media.
Founded in 2008 by a team of top engineers and headed by Robertson, Zeep Mobile developed innovative technology that helped monetize SMS traffic for publishers and deliver exceptional ROI for marketers and advertisers. This approach made ads extremely relevant to the end user through a combination of bidding and proprietary algorithms. Vibes will immediately begin work to integrate Zeep's technology into Vibes' existing mobile marketing software. New offerings for Vibes publisher and marketer clients will be unveiled over the coming weeks.
"Our experience with mobile marketing has taught us that in the world of mobile, relevance is paramount," said Jack Philbin, founder and president of Vibes Media. "Scott and his team at Zeep have built a powerful SMS platform, we create the most powerful and relevant advertising platform for SMS."
"Vibes has the scale and the experience to make our technology really valuable in mobile marketing. Vibes has worked really hard to become one of only 10 companies with tier 1 connectivity to the carriers, they manage more short codes than anyone, and have a roster of clients that's absolutely unparalleled in the mobile marketing space," said Robertson. "It's the ideal home for propelling our unique platform to new possibilities as we work to realize Vibes' aggressive growth trajectory."
"From our clients' perspectives, this deal opens up a broad range of new opportunities. Publishers will be able to monetize their content in ways that actually help their fans, listeners and viewers. Marketers will be able to take advantage of the tremendous power of SMS advertising, which makes up more than half of the mobile advertising market today. Here at Vibes, we're assembling the right elements to enhance our approach to providing truly comprehensive mobile marketing campaigns and solutions to major brands, agencies and publishers across the country," added Alex Campbell, Vibes' co-founder and CEO.