Digital Marketing Veteran Will Manage Delivery for Leading Marketing Attribution Provider
Needham, Mass. – March 12, 2013 - Visual IQ, the leading cross channel marketing attribution software provider, today announced that Shane McAndrew has joined the company in the role of Vice President of Client Services. In this role, McAndrew will help leading brand and agency clients maximize the benefits realized from marketing attribution and optimization, as well as ensure the successful deployment, training and usage of theIQ Intelligence Suite of marketing attribution software products.
McAndrew brings more than fifteen years of experience to this role, with specialized experience in the digital marketing and analytics industry. Most recently, McAndrew served as the Senior Vice President of Performance and Marketing for Engauge, a full service digital agency based in Atlanta. Prior to Engauge, McAndrew spent three years overseeing client services and accounts for an analytics software startup called Optas, located near Boston. Previously, he held various analytics and client service roles at Yahoo! and Digitas.
“Shane has a deep understanding of the digital analytics industry from both the client and agency sides,” said Manu Mathew, Co-Founder & CEO of Visual IQ. “As more brands and agencies fully embrace marketing attribution, we need a professional with Shane’s significant expertise to help our clients derive the maximum value of the IQ Intelligence Suite, and we’re thrilled that they will benefit from his experience.”
“As more marketing organizations adopt attribution management, the industry is at a critical turning point,” said McAndrew. “Since the advent of the attribution industry, Visual IQ’s talented team has been at the forefront of thought leadership and innovative product development. I look forward to continuing and driving forward the company’s legacy of delivering impressive results for our clients.”