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Adtech, Volition Viewpoints

  • Volution Capital
      • Adtech
      3 MIN READ
    Streaming Media: Jim Ferry on the State of Media Financing 2023
    BY Volition Press
    +1
    • Jim Ferry
    4/15/23
    Last week, Volition Capital Principal was featured in an interview by Streaming Media titled "The State of Media Technology Financing 2023."
  • Volution Capital
      • Adtech
      6 MIN READ
    Why We’re Excited About Ad Tech
    BY Jim Ferry 5/4/22
    Digital advertisers have been on a test-and-learn odyssey the past few years as they’ve adapted to emergent technology, shifts in consumer behavior, and impending changes to third-party…
  • Volution Capital
      • Adtech
      3 MIN READ
    The Year of Consent in Advertising
    BY Emily Pawlak 5/3/22
    The cookie — the small piece of computer code that lets advertisers track user behavior online — is about to become obsolete. First announced in 2020, then postponed until 2023, the…

Popular Posts

    • 2 MIN READ
    Volition Capital Announces Closing of Volition Capital Fund V, L.P. with $675M in Capital Commitments
    BY Volition Press 1/26/23
      • Adtech
      3 MIN READ
    The Rise of Ad-Supported Streaming
    BY Jim Ferry 5/2/22
  • Volution Capital  src=

    Scaling Success

    Scaling Success is a podcast designed for entrepreneurs who are looking to scale a business. Hosted by Volition Capital Managing Partner, Sean Cantwell, each episode centers around a critical topic for scaling a successful startup.

  • Volution Capital
      • Adtech
      3 MIN READ
    The Rise of Ad-Supported Streaming
    BY Jim Ferry 5/2/22
    It may be surprising to learn that the average US household uses 8.8 streaming services, up from just 4.0 services in 2016.¹ While this may seem like a lot, there has been a steady rise…
  • Volution Capital
      • Adtech
      3 MIN READ
    The Historical Hatred of Adtech Amongst Investors
    BY Emily Pawlak 4/15/22
    A common dialogue during Volition calls goes as follows: “One of our key focus areas is Adtech…”, to which the typical response is: “sorry to hear that”. It is no surprise that…
  • Volution Capital
      • Adtech
      3 MIN READ
    Cord-Cutters and Cord-Nevers and Other AdTech Terms You Need to Know
    BY Emily Pawlak 4/6/22
    The age of streaming is in full swing, and with it the rise of AdTech terms to define the new era of content consumption. As many have likely heard, one of the most significant terms since…
  • Volution Capital
      • Adtech
      5 MIN READ
    Go Ahead, Track My Online Data
    BY Jim Ferry 4/3/22
    This adage that it is impossible to get something for nothing holds true on the internet and social platforms. If I can access content online for free, someone has to be getting paid to…
  • Volution Capital
      • Adtech
      6 MIN READ
    What The Movement Away From Third-Party Cookies Means For The Programmatic Adtech
    BY Emily Pawlak 6/17/21
    Over the past decade, consumers have become increasingly aware and sensitive about how companies use and manage their personal data.
  • Articles
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Popular Posts

    • 2 MIN READ
    Volition Capital Announces Closing of Volition Capital Fund V, L.P. with $675M in Capital Commitments
    BY Volition Press 1/26/23
      • Adtech
      3 MIN READ
    The Rise of Ad-Supported Streaming
    BY Jim Ferry 5/2/22
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