Arteza CEO Brenda Freeman Featured in Inc. Profile of Top Women Business Owners
Arts and crafts e-commerce startup and Volition Capital portfolio company, Arteza was recently featured at No. 32 on the 2020 Inc. 5000 list with 7,551% growth over three years. Building on that success, Arteza’s CEO, Brenda Freeman was recently quoted in an article in Inc. highlighting advice from the top women business owners from the Inc. 5000 list.
Read the Excerpt Below:
Women leaders on the 2020 Inc. 5000 list of fastest-growing private companies in the U.S. stole the spotlight by achieving a median three-year revenue growth of 8,051 percent, compared with the overall median growth of 165 percent among all leaders on the list. Here are the routines, productivity hacks, and mindsets that that these top female founders say have made all the difference.
Founder and CEO, Arteza, North Miami, Florida
No. 32 2020 Rank | 7,551% Three-year growth | $58.3M 2019 Revenue
“Invest in customer research, have a board or panel representing your customer, and most importantly, create a ‘muse’ to put a real face and flesh on the customer for the entire organization to be deeply knowledgeable about not only the hard-core demographic information, but the emotional motivators that are important to them and what role your products play in their lives.”