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Volition
Sep 23, 2013
JustinWood

G5 Unveils Breakthrough Social SEO Software Platform

Harnesses the search engine optimization power of social media to drive more leads and rentals

 

BEND, Ore. and LAS VEGAS – September 24, 2013

Company News
• G5, the leading provider of Digital Experience Management® (DXM®) software and services for the Self Storage industry, today announced the launch of its latest new software platform offering. G5 Social SEO™ integrates social media with SEO technology to increase traffic, rentals and revenue.
 G5 Social SEO™ is the latest addition to the G5 DXM Platform which includes an SEO Website Platform, SEM Paid Advertising, an Advanced Lead Tracking System, Reporting & Analytics, and Client Performance Management.
• This announcement coincides with the opening day of the 2013 Self Storage Association (SSA) Conference and Expo in Las Vegas.

Market Perspective
• Social SEO is the application of social signals to search results.
• Google+, the search engine’s social platform which launched in July 2011, caused a fundamental shift in how search engines present results – one where search results are determined as much by the people the searcher knows as by the sites that have the most links.
• Several of the most important factors in SEO ranking now come from social media, with Google+ leading the way. (Searchmetrics, 2013).
• 97% of customers search for local businesses online. (Google, 2010)

G5 Social SEO™ Product Details
• Social Network Optimization – Google+, Facebook, Yelp, Twitter – Measures activity, manages social signals (replies, likes, circles, and follows) and provides a tool to easily push offers, contests, sweepstakes, descriptions, and photos
• Website Social Integration – Integrates social sites directly into your website to drive more social signals
• Reputation Management –  Provides continuous monitoring of major social changes to proactively manage online conversations
• Competitor Property View –  Allows you to view the social activity of your competitors
• Promoted Reviews –  Pushes customer ratings and reviews to your facility website; auto push or self-select options
• Business Listing Optimization – Includes setup and ongoing optimization; includes Bing, Yahoo Local, and Yelp
• Google+ Local Optimization –  Leverages proven optimization strategies to increase Google+ rankings; includes page setup, ongoing monitoring and maintenance
• Advanced Analytics & Reporting – Quantifies performance based on social activity

Commentary
• “As search engine algorithms evolve and leverage social relationships as a trust factor in determining rank, it’s crucial to integrate social activities into your SEO strategy,“ said Dan Hobin, co-founder and CEO of G5. “Our new Social SEO software platform automates the integration of social signals with SEO tactics helping our clients get more traffic, more leads, more rentals, and more revenue.”
• “We’ve been developing a social media presence that not only ranks well in search, but also entices our customers to interact with our brand and continue the conversation with their friends and followers,” said Patrick Reilly, President and CEO of Urban Self Storage, Inc. “We’ve been testing G5’s impressive new Social SEO platform and are excited by the early results. This is an SEO game changer.”

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