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Sep 1, 2017
Larry Cheng
Larry Cheng is a Co-Founder and Managing Partner at Volition Capital.

Independent Research Firm Cites Insite Software as a B2B Commerce Suites Leader for Midsize Organizations

MINNEAPOLIS, Aug. 31, 2017 /PRNewswire/ — Insite Software, a leading B2B commerce platform, was among the select companies that Forrester invited to participate in its Forrester Wave™ evaluation, entitled The Forrester Wave™ B2B Commerce Suites for Midsize Organizations, Q3 2017. Forrester identified the 11 most significant companies in the category and evaluated them against 35 criteria.  The report assessed how well B2B commerce suite vendors are meeting the needs of midsize organizations across a range of business and technology criteria. Insite Software was noted for unifying self-service and sales-enablement with a single-tenant SaaS offering, and was recognized for a strong vision for a unified value proposition that includes eCommerce as well as salesperson-centric and persona-driven selling.

According to the report, “the B2B commerce suites market is growing because more digital business professionals see B2B commerce as a way to engage in true full spectrum customer engagement — which includes research, sales, and servicing.”

“We believe Insite has been recognized as a commerce leader based on our ability to listen to our customers and stay in front of their projected needs and wants,” said Steve Shaffer, CEO of Insite Software. “With so much native, out-of-the box capability, InsiteCommerce is a solution that accelerates the competitive position of midsize manufacturers and distributors very, very quickly. In today’s rapidly transforming market, that’s the most important critical success factor.”

Each vendor included in the report possesses the following criteria:    

  • Illustrates a strong focus on B2B commerce.
  • Possesses critical components of a standalone B2B commerce suite.
  • Produces at least $10 million in total B2B-specific commerce revenue.
  • Has notable mindshare among Forrester clients and is frequently mentioned in the context of inquiries, briefings, and consulting engagements.1

According to Forrester, “Minneapolis-based Insite Software has a strong vision for a unified value proposition that includes eCommerce as well as salesperson-centric and persona-driven selling….  Insite Software is even crossing over into B2C by offering basic B2C-specific features to B2B companies that now want to sell directly to consumers. Customers consistently describe Insite Software as ‘very responsive to client needs’ and willing to incorporate direct customer feedback into the product development process.”

The methodology for The Forrester Wave™: B2B Commerce Suites for Midsize Organizations, Q3 2017 includes primary research, user need assessments, vendor and expert interviews, and 35 evaluation criteria.

To learn more about how Insite Software is positioned for the midsize market visit our blog here.

About Insite Software – Built for B2B™, Insite Software is a leading commerce platform for manufacturers and distributors that unifies e-commerce, sales channels, content and data to power superior commerce experiences across the enterprise. Insite’s revolutionary technology integrates with leading ERP, PIM and other popular solutions common in the B2B industry. For more information, visit Insite Software at

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