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177 Huntington Ave,
16th Floor Boston, MA 02115
+1 617 830 2100
Volition

A virtual personal shopper for men’s style, Bombfell uses machine learning and algorithmic recommendations based on fit and style to help find clothes you’ll love.

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ABOUT

Bombfell (short for “bomb fellow”) was found in 2011 by Jason Kim and Bernie Yoo, is a monthly subscription service using tech and personal stylists to help men who hate shopping, but wish they had a more fashionable wardrobe.

The two entrepreneurs came up with the idea while attending Harvard together.

After a user answers a series of questions, Bombfell’s software analyzes the information you just provided to make recommendations from a carefully curated selection of well-known and up-and-coming designers based on your fit and style preferences. Next, one of Bombfell’s personal stylists decides which items make the final cut.

Volition Invested in Bombfell in 2015.