177 Huntington Ave,
16th Floor Boston, MA 02115
+1 617 830 2100

A virtual personal shopper for men’s style, Bombfell uses machine learning and algorithmic recommendations based on fit and style to help find clothes you’ll love.


Bombfell (short for “bomb fellow”) was found in 2011 by Jason Kim and Bernie Yoo, is a monthly subscription service using tech and personal stylists to help men who hate shopping, but wish they had a more fashionable wardrobe.

The two entrepreneurs came up with the idea while attending Harvard together.

After a user answers a series of questions, Bombfell’s software analyzes the information you just provided to make recommendations from a carefully curated selection of well-known and up-and-coming designers based on your fit and style preferences. Next, one of Bombfell’s personal stylists decides which items make the final cut.

Volition Invested in Bombfell in 2015.