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Stylesight Announces Global Expansion, Launches New Market Strategy Division and Appoints Chief Creative Officer


Sansan Chen Tapped as Division Leader, Isham Sardouk Named Company’s First CCO

NEW YORK, Feb. 5, 2013 /PRNewswire via COMTEX/ — Stylesight, the industry leading global content and technology solution for style, fashion and design professionals, has announced further global expansion with the creation of a new Market Strategy division to be led by Sansan Chen. Chen, formerly SVP of Content at Stylesight, will now lead a team charged with integrating in-depth, strategic customer insight into every facet of the Stylesight platform. As part of the expansion, Isham Sardouk, formerly SVP, Trend Forecasting, will serve as Stylesight’s first Chief Creative Officer. Both executives will report directly to Stylesight’s CEO, Frank Bober.

Based in the company’s New York City headquarters, Chen’s team will consist of product management, marketing, customer insight and data analysis professionals that will continue to enhance Stylesight’s leadership in the creative information space. The company will take a highly strategic direction as the Market Strategy division leverages data and user information to develop enhanced information and functionality specifically tailored to the Stylesight user.

Based in the London office, Sardouk will head all major content divisions within Stylesight’s portfolio including Trend Analysis, Trend Forecasting and Market Intelligence, which encompass more than 200 professionals throughout offices in Asia, Europe, Latin America and the United States. Prior to his promotion, Sardouk was responsible for the development of all forecasting including Stylesight’s world renowned MEGATRENDS report, describing overarching trend themes that drive fashion and design each season.

“This is a pivotal moment for our team, our company and the creative potential of our clients,” said Frank Bober, Founder and Chief Executive Officer of Stylesight. “We have built a platform that enables creativity for more than 40,000 users worldwide. Now, we are better able to leverage and elevate our platform into an entirely new dimension. Both Sansan and Isham have been with Stylesight for five years and I want to congratulate them on their achievements and express my excitement as they help lead our team through a period of great growth and change.”

This announcement comes as Stylesight gears up for F/W 13 runway coverage, which includes access to approximately 100,000 runway images, more than 80 reports in 60 days and analysis that includes “must have” items for the season and key trends behind the runway’s most cutting-edge designs.

About Stylesight Stylesight is the industry-leading global content and technology provider for professionals in the style, fashion and design sectors. Combining visionary trend forecasting and indispensable analysis with an online workspace designed to help analyze and anticipate the ever-changing marketplace, Stylesight brings value to designers looking for inspiration and more time to be creative, as well as managers looking for cost savings and ROI. Stylesight is headquartered in New York, London and Hong Kong, with additional satellite offices stationed in style capitals spanning the globe.

Find out why Stylesight is the fastest growing company of its kind, signing over 100 new companies around the world each month. Learn more at and see what the entire buzz is about.

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