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Volition’s Blog:
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  • Volition
    Perspectives
    How COVID-19 is Changing the Role of Amazon
    COVID-19 has forced consumers to drastically alter priorities in a matter of a few weeks, and rightfully so. Shelter-in-place orders and the closure of nonessential businesses have turned the beauty and personal care industry on its head, and beauty brands have to navigate the challenges of trying to grow or maintain business while sending the right messages to consumers.
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  • Volition
    Perspectives
    Consumer Marketplace Strategy: Building the Next Disruptor
    When Amazon launched in 1995 as an online bookstore, most consumers had never made a purchase online. Amazon now has 197M monthly website visitors and 95M consumers that subscribe to their Prime membership offering. One of the reasons Amazon has been able to reach online retail dominance is its third-party marketplace that represents nearly ~30% of Amazon’s $195B of online sales.
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  • Volition
    Perspectives
    eTail West 2020: BURSTing Amazon’s Bubble?
    By Mary Kate Marino Two weeks ago, I attended one of the oldest and largest retailing conferences in the world, eTail West. While the Volition Capital team was at the conference, we met with eight different companies at various stages in their startup journey. Though their products and experiences were diverse, they had one thing … Continued
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  • Volition
    Perspectives
    How to Build an Effective Amazon Strategy: Q&A with Austin Goltz and Dave Gordon
      Amazon is the 800 pound gorilla in the space for any consumer brand developing an online/e-commerce strategy: Amazon now accounts for about 49%  of total e-commerce spending in the US. 200 million unique visitors hit Amazon’s the site every single month. About 175 million products were sold on Amazon Prime Day in 2019. However, … Continued
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  • Volition
    Perspectives
    How Consumer Brands Can Build an Effective Amazon Strategy: An Investor’s Perspective
    by  Austin Goltz The Amazon Channel As a consumer product company, establishing an online presence is more of a necessity than an option. E-commerce sales continue to increase as a % of total retail sales, totaling 9% as of 2017 and projected to reach 13.7% by 2021. [see Exhibit 1] Amazon plays a big part … Continued
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