menu
177 Huntington Ave,
16th Floor Boston, MA 02115
+1 617 830 2100
Volition’s Blog:
Viewpoints
  • Volition
    Perspectives
    How to Build an Effective Amazon Strategy: Q&A with Austin Goltz and Dave Gordon
      Amazon is the 800 pound gorilla in the space for any consumer brand developing an online/e-commerce strategy: Amazon now accounts for about 49%  of total e-commerce spending in the US. 200 million unique visitors hit Amazon’s the site every single month. About 175 million products were sold on Amazon Prime Day in 2019. However, … Continued
    Read more
  • Volition
    Perspectives
    How Consumer Brands Can Build an Effective Amazon Strategy: An Investor’s Perspective
    by  Austin Goltz The Amazon Channel As a consumer product company, establishing an online presence is more of a necessity than an option. E-commerce sales continue to increase as a % of total retail sales, totaling 9% as of 2017 and projected to reach 13.7% by 2021. [see Exhibit 1] Amazon plays a big part … Continued
    Read more