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Volition’s Blog:
Growth & Guts
  • Acquisition & IPO
    Nielsen Agrees to Acquire Visual IQ
    Global Leader in Measurement and Data Analytics to Integrate Premier Independent Provider of Multi-Touch Attribution Software into Existing Nielsen Marketing Effectiveness Suite NEW YORK, Sept. 27, 2017 /CNW/ — Nielsen Holdings plc (NYSE: NLSN) today announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution (MTA) modeling of advertising … Continued
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  • Company Updates
    Visual IQ Officially Named Data Innovators in Data 50 Awards
    Leading Marketing Intelligence Provider Celebrated for Their Contribution to Data Excellence in Information Age’s Data 50 List London, UK, 11 May 2017: Visual IQ, the leading provider of marketing intelligence software, is delighted to be recognised as a Global Leader in data innovation by Information Age as part of its Data 50 list. Manu Mathew, Co-founder and CEO of … Continued
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  • Perspectives
    Interview with Manu Mathew, Co-Founder & CEO – Visual IQ
    Read the full article here.   On Marketing Technology MTS: Tell us a little bit about your role at Visual IQ and how you got here. (what inspired you to co-found a martech company) Back in the early 2000s when digital was taking off, I was working on the Vonage account at a leading advertising agency. … Continued
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  • Company Updates
    Visual IQ: O2 and Havas Uncover True Performance of Facebook Advertising
    Visual IQ, the leading provider of marketing intelligence software, today announced the results of a Facebook pilot programme for leading telecommunications company O2 and its agency partner Havas. Visual IQ integrated previously untracked Facebook advertising impressions enabling O2 to measure the value of their Facebook investments relative to other digital channels, publishers and placements for … Continued
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  • Company Updates
    Visual IQ Bolsters Cross-Device Attribution Measurement through a Partnership with Facebook’s Atlas
    Visual IQ Clients Will Now Get People-Based Insights to Help Them Make Smarter Investments Needham, Mass. – September 22, 2016 – Visual IQ, the leading cross channel marketing attribution software provider, today announced a partnership with Facebook’s Atlas. Through the partnership, Visual IQ will offer marketing insights to its customers who are advertising across different … Continued
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  • Company Updates
    Visual IQ Introduces Advanced Attribution Platform Upgrades Designed for Brand Marketers
    IQ Envoy for Branding and TV Attribution Provide Marketers with More Control to Measure and Optimize Branding Efforts   Needham, Mass, Sept. 30, 2015 – Visual IQ, the leading cross channel marketing attribution software provider, today announced significant enhancements to its IQ Intelligence Suite with the introduction of IQ Envoy for Branding and TV Attribution. The upgrades will … Continued
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  • Company Updates
    Visual IQ Selected to Provide Advanced Cross Channel Marketing Attribution for JetBlue
    Airline to Leverage IQ Intelligence Suite for Data-Driven Marketing Decisions   Needham, Mass, June 2, 2015 – Visual IQ, the leading cross channel marketing attribution software provider, today announced that JetBlue Airways has selected Visual IQ’s IQ Intelligence Suite to measure and optimize marketing spend across online channels and mobile devices. The airline will use … Continued
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  • Company Updates
    Visual IQ Wins Best Attribution Solution at The Drum Digital Trading Awards
    Leading Cross Channel Marketing Attribution Provider Named Best Attribution Solution for Exceptional Work with Sky Italia   London – April 30, 2015 – Leading cross channel marketing attribution software provider, Visual IQ, today announced that its IQ Intelligence Suite has been named ‘best attribution solution’ at The Drum’s 2015 Digital Trading Awards. Visual IQ was nominated … Continued
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  • Company Updates
    Visual IQ Named 2015 MITX Award Finalist
    IQ Intelligence Suite Recognized for Outstanding Achievement in Ad Technology   Needham, Mass. – April 9, 2015  – Visual IQ, the leading cross channel marketing attribution software provider, Visual IQ, today announced that its attribution platform, The IQ Intelligence Suite, has been selected as a finalist in the Most Innovative Ad Technology category of the 19th … Continued
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  • Company Updates
    Visual IQ Welcomes Shane McAndrew as Vice President of Client Services
    Digital Marketing Veteran Will Manage Delivery for Leading Marketing Attribution Provider Needham, Mass. – March 12, 2013 – Visual IQ, the leading cross channel marketing attribution software provider, today announced that Shane McAndrew has joined the company in the role of Vice President of Client Services. In this role, McAndrew will help leading brand and agency clients … Continued
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