menu
177 Huntington Ave,
16th Floor Boston, MA 02115
+1 617 830 2100
Volition
Apr 30, 2015
Larry Cheng
Larry Cheng is a Co-Founder and Managing Partner at Volition Capital.

Visual IQ Wins Best Attribution Solution at The Drum Digital Trading Awards

Leading Cross Channel Marketing Attribution Provider Named Best Attribution Solution for Exceptional Work with Sky Italia

 

London – April 30, 2015 – Leading cross channel marketing attribution software provider, Visual IQ, today announced that its IQ Intelligence Suite has been named ‘best attribution solution’ at The Drum’s 2015 Digital Trading Awards.

Visual IQ was nominated for its work with Italian digital satellite television platform, Sky Italia. By leveraging attribution management products from Visual IQ, Sky Italia was able to consolidate performance data from multiple channels, accurately measure cross channel marketing performance, and predict the optimal combination of tactics for its future marketing efforts. Within six months of using the software, the company was able to achieve its conversion goals while reducing its cost per acquisition by 15%, as well as unlock 20% of its existing budget to test new tactics designed to drive even greater sales volumes.

The Drum Digital Trading Awards recognise companies that are bringing clarity to the development of programmatic trading. This year, the awards focused on improving perceptions and encouraging marketers to incorporate new technology into their strategies.

“It’s a great achievement to be selected by The Drum Digital Trading Awards as delivering the best attribution solution,” commented Manu Mathew, co-founder and CEO of Visual IQ. “We are constantly working to define the next generation of marketing attribution technology and empower our clients to better understand the true impact of their marketing investment, both online and offline. It is fantastic to see that our efforts are being recognised, not only by the clients that we work with, but also by the judges of this prestigious award.”

For a behind-the-scenes look at the judging for this year’s Digital Trading Awards, please click here.

About Visual IQ

Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.

Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.

 

Similar Articles
  • Volition
    Funding Announcement
    BURST Oral Care’s Explosive 100% Year-on-Year Growth Demonstrates Need for Oral Care Market Disruption
    Read the full release here LOS ANGELES, Oct. 28, 2019 /PRNewswire/ — BURST Oral Care, the company that revolutionized the oral care industry by making sonic oral care affordable and available to everyone through a direct ship subscription model, has reported 100% year-on-year growth. Having amassed hundreds of thousands of subscribers in just two years and receiving over … Continued
    Read more
  • Volition
    Company Updates
    RTS Announces Acquisition of Recyclebank, Continuing Commitment to Growth and Innovation
    Read more news on RTS.com October 24, 2019, New York, NY—Recycle Track Systems (RTS) today announced the acquisition of Recyclebank, signaling RTS’ continued growth in the waste and recycling industry and its commitment to making waste collection easier, smarter, and more responsible. This is the company’s first acquisition since launching in 2015 and follows RTS’ … Continued
    Read more