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Volition
CAPITAL+
AMAZON BRANDS

Volition Capital acquires and operates a select number of businesses with meaningful distribution on Amazon. Our goal is to build our portfolio of distinctive, high-performing brands with the potential for category leadership – and to help their owners make successful financial exits.

What we offer: The volition to grow.

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Our Focus:
    •  A MEANINGFUL EXIT

    We only invest in businesses in which we have the highest possible level of conviction in their potential. This allows us to offer an attractive price and a meaningful financial exit to owners. 

    • A LONG TERM HOME

    Volition acquires a 100% position in your company, with the goal of offering the best long-term home you can find for the business you’ve worked so hard to build. We are committed to continue building on what you started through a focus on growth and operational excellence.

    • AMAZON EXPERTISE

    We transition company operations to our team full-time, drawing on our 7+ years of experience running a $60M+ Amazon marketplace business. We believe in the value of focus, and bring the necessary tools, technology and experience to the table to allow your company to continue to thrive on Amazon. 

    • E-COMMER EXCELLENCE

    Sell on channels besides Amazon? As the first institutional investors in Chewy.com (NYSE:CHWY), we are experts in growing DTC e-commerce sites to $1 billion in revenue and beyond.

    • A FLEXIBLE STRUCTURE

    Whether you’re ready to move on to your next thing or have unfinished business with your current company, we structure flexible deals that allow owners and teams varying degrees of involvement post-sale.

  • $1 Million - $40+ Million
    Durable Revenue Base
    We are looking for businesses with a proven foundation and loyal customers. Some of the categories where we’ve seen strong recurrence dynamics include pet, beauty, wellness, and household essentials, but we are open to businesses in any category that have found a way to keep customers engaged.
  • 4.5+ Star Reviews
    Delighted Customers
    Product reviews are one of the first things we look at. We acquire premium brands with well-loved products and delighted customers that return day after day.
  • 33%+ Amazon
    Meaningful Amazon Distribution
    Our focus is on businesses that earn at least a third of their revenue on Amazon. Our skilled operator team has the necessary experience to manage omnichannel businesses, including DTC e-commerce, wholesale, and international sales channels.
  • Profitable
    Cash-Generative Business Model
    We admire founders who built their business the old-fashioned way, though paying customers (not venture capital). We look for companies with strong fundamentals that found profitability early on and now generate stable cash flows.
  • 25%+ Growth
    Category Leadership Potential
    Our portfolio brands have the distinctive products and hard-earned customer trust that position them for category leadership. We are looking for businesses with the potential for greatness – offering owners a meaningful outcome and our commitment to their brand’s continued success in exchange.
    Volition Viewpoints on Amazon
Our Experience:
  • EXPERIENCE SCALING E-COMMERCE COMPANIES TO INDUSTRY-LEADING SCALE.
    As the first institutional investors in Chewy.com (NYSE:CHWY), Volition’s partnership has hands-on experience growing a direct-to-consumer e-commerce business to over $1 billion in revenue, and understands the challenges inherent to scaling. Through Chewy and other e-commerce investments, the Volition team has developed deep expertise as well as a network of best-in-class operators in the areas of customer acquisition, subscription and retention, customer service and supply chain.
  • PLATFORM EXPERTISE WITH AMAZON.COM IN THE CONTEXT OF AN OMNICHANNEL GROWTH STRATEGY.
    Volition is currently an investor in Arteza, a leading arts and crafts brand that distributes primarily via Amazon. The Volition team understands intimately the growth levers of the Amazon platform; at the same time, we have worked closely with Arteza management to grow their direct-to-consumer presence. Our team appreciates the delicate ecosystem inherent in balancing a high-growth Amazon storefront with a DTC presence.
  • STRONG TRACK RECORD IN PASSION CATEGORIES.
    Volition is also a current investor in BURST, a high-affinity personal care brand in the oral care space. The Volition team has supported BURST through a channel diversification effort that has included successful launches onto both Amazon and QVC, meaningful SKU growth, and an influencer campaign. We understand the emotional nature of consumer categories, and how to devise a winning growth playbook that taps into consumer behaviors.
  • UNIQUE PREFERENCE FOR CAPITAL-EFFICIENT, BOOTSTRAPPED BUSINESSES.
    Volition’s sole focus is partnering with founder- and management-owned, rapidly growing, capital-efficient businesses. We are intimately familiar with the opportunities and challenges faced when scaling a founder-owned business, and feel confident that we are able to uniquely align incentives with owners.
OUR TEAM
  • Larry
    Cheng
    Managing Partner
  • Jim
    Ferry
    Principal
  • Claude
    de
    Jocas
    Sr. Associate