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ABOUT

BUSINESS IS HUMAN

As investors, we pride ourselves on striking a remarkable balance between risk and reward. We believe you should be able to go after your dreams without risking them. Ultimately, we believe business is relationships. Business is people. Business is human.

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ETHOS

Over ten years ago, we saw an opportunity to strike a better balance between risk and reward. In a world of loose money, overpromises & VC buzzword bingo, there are a few things we believe:

We believe good companies grow smart.

We believe scrappy fundamentals, unrelenting optimism, and healthy skepticism equal success. And that having the right people around the table and in the trenches with you makes all the difference. 

We believe in balance. Between aggression and conservatism. Profitability and growth. Bold risk and measured action.

Surely, we’re not for everyone. We keep our focus narrow, our team tight, and our selectivity high. We admire all founders. However, the ones who work with us have an unrelenting commitment to the success of their business. It’s a level of commitment that we aspire to share with them – through the tough times and triumphs.

OUR FOCUS

We invest in a small number of founder-owned, capital-efficient businesses that aspire to lead their markets – and have the proven chops to get there. When we invest, we do so in every sense of the word. This means we’re extremely selective. We’ve found that our best partners are, too.

OUR APPROACH

We consider it our job to get you there. We provide founders with the tools, resources, partnership and pattern recognition so they can build their strategic, operational and leadership success.

GROW WITH A SHARED VISION

When we invest in a company, we’re also committing to a vision for the future that’s shared with founders and their management teams. Our investment strategy is designed specifically to keep us all aligned: $5 Million – $50 million investment; Growth Capital/Shareholder Liquidity; Board Position; Meaningful minority ownership stake.

GROW WITH PERSONAL SUPPORT

Leading a company is a tough task with major physical and mental demands. We support the whole person in their journey through growth with no-B.S. programs, people and advisors who understand the unique challenges that come with growing a business.

GROW WITH STRATEGIC INSIGHT

At Volition there’s no single playbook or definition of success. We tailor our strategic and operational support to each our founder’s ambitions and company. Drawing on experience, pattern recognition and ideas from leading minds, we help to draw a roadmap that’s your-company-specific.

GROW WITH NETWORK ACCESS

Having access to the right person at the right time can be transformative for any business leader. But, it’s particularly critical when they’re growing and scaling a business. When our portfolio companies need introductions – whatever that might look like – we take action personally.

CORE VALUES

At the center of everything we do is our Core Values:

WORK HARD. LAUGH OFTEN.

We subscribe to the notion that you can out-hustle the competition with an old-school work ethic and elbow grease. But that doesn’t mean we take ourselves too seriously. We joke and laugh as much as we roll up our sleeves to hustle and grind. So, bring your A-Game. And your sense of humor.

THINK INSPIRED

Out-of-the-box ideas fuel us. We ask – no, we expect – everyone at our firm to throw “commodity thinking” out the window. We leave room for anyone – no matter how junior or new – to take the floor if they have something worthwhile to share. Volition Capital is a safe space to be wrong. It’s a safe space to grow. We only ask that you think inspired.

BUSINESS IS HUMAN

Our product is not capital. It’s people. Therefore, we strive to make business human. It’s a quality that makes us exceptional in our industry. We are transparent, genuine, and honest. And we make no room for pretension, disrespect, or pointy elbows. And we plan to keep it that way. We put people first. And we expect everyone in our organization to do the same without exception.

TAKE SMART RISKS

We love to win. Equally, we hate to lose. While we didn’t get to where we are by always playing it safe, we believe there’s a time and place for risks. However, risking a founder’s hard-earned sucess or entire life savings is not our playbook for winning. We win by taking smart risks with an acute focus on downside protection – for our founders and for us.

GO FOR GREAT

Successful people at Volition go for great, not just good enough. We have high expectations of ourselves – not because of external pressure or motivation. It’s because we’re a group of low-key competitive type-A’s, and we’re not shy about it. We love to win. We hate to lose. We aim for exceptional every time.

EMBRACE OPPOSITES

Volition was built on the notion that competing ideas make us stronger. That there’s magic in the balance between opposing forces:

Laser focus, meet clever creativity.
Consensus, get comfortable with conviction.
Risk-seeking, share space with risk-averse.

Our ability to find harmony in polarity puts us in a unique position: we can help founders go after their dreams without risking them.

THE VOLITION TEAM

Our business is not about capital – it’s about people. That’s why we strive to keep business human.

PORTFOLIO

We believe in founders who share our “bootstrapped mentality” of putting your head down and getting done what needs to get done. Most of all, we believe founders should be able to go after their dreams without risking them. Because at the end of the day, every company is in a fund of one.
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