CUPERTINO, Calif., September 12, 2012: Ensighten, innovator of enterprise tag management systems that optimize Web analytics and digital marketing performance while ensuring privacy compliance, has closed $15.5 million Series A financing. Volition Capital led the round with participation from Eastern Advisors and Floodgate Fund.
The funding enables Ensighten to accelerate product development, expand sales and marketing operations, and hire talent to ignite its next phase of growth. This endorsement by three prominent venture capital firms with reputations for spotting first-movers in rapid-growth markets highlights Ensighten’s increasing leadership in the tag management and digital marketing sector.
“We see huge potential for our tag management solutions as digital marketers are rapidly embracing Ensighten products to accelerate website performance and increase agility in managing third-party digital marketing services,” said Ensighten CEO Josh Manion. “We’re extremely pleased that these investors share our vision for Ensighten’s future.”
“Today’s marketers strive to engage their customers across all digital channels. Ensighten’s advanced tag management technology enables marketers to quickly and easily manage a complex array of digital marketing tools across all of these touch points,” said Larry Cheng, managing partner and co-founder of Volition Capital. “Ensighten’s tag management architecture distinguishes it as the enterprise leader, and gives major brands a significant online advantage. Josh’s deep experience with enterprise tag deployment, clear product vision, and Ensighten’s outstanding management team make Ensighten the foremost opportunity in this field.”
In a recent report, Forrester Research Inc. stressed the importance of effective tag management for crucial customer intelligence and interactive marketing initiatives, and recognized Ensighten as a “highly innovative” enterprise tag management system. Forrester noted that “adoption is soaring” as marketers deploy tag management to implement and maintain the data-collection instrumentation that is essential for modern analytics and marketing execution. Forrester’ research found that tag management is delivering on its promise, enabling marketers to achieve significant and measurable improvements in productivity.
Leading brands turn to Ensighten to accelerate core digital marketing functions
Ensighten delivers tag management services for more than ten percent of the Internet Retailer 100(including two of the top five companies listed on the index). Ensighten’s customer portfolio includes A&E Networks, LendingTree, Lenovo, Microsoft Stores, Monster, Sony, and Subaru. Dell, Orchard Brands, Scholastic, Thomson-Reuters, TUI and Verizon have been added in recent months. Ensighten technology is now deployed across 25,000 customer website domains, with its cloud-based Tag Delivery Network currently serving 300 billion tags per quarter, a figure that increases by 40 percent each quarter. Ensighten recently powered the tag management for a major U.S. news outlet covering a global sports competition in London, delivering more than 2 billion digital marketing tags across Web, video and mobile over a two-week period.
Ensighten experiences rapid growth as it expands into new markets and sectors
Ensighten has seen tremendous growth in demand for its enterprise-class tag management solutionsfor the integration and optimization of digital marketing services such as Web analytics, ad networks, social sharing and conversion pixels. The company’s technology is commonly embedded into websites, mobile apps and online video. Recent company highlights include:
- Expansion into Europe with the opening of Ensighten’s EMEA office in London. Since opening the office in May 2012, headcount has doubled to 12, and notable British brands Ferguson, Norgren, RAC and TUI and have been added to the customer roster.
- Doubling of office space at the company’s US headquarters to accommodate hiring in sales, marketing, and engineering.
- A competitive win at Subaru, where Ensighten decreased homepage load time on Subaru.com by 2.7 seconds, compared to the incumbent tag management vendor whose product is based on inefficient, container tag architecture.
- Deployment of new technology to enable marketers and publishers to comply with online privacy and adopt best practices is recognized by the Online Trust Alliance Honor Roll.
- Expansion of executive team with appointments of aQuantive veterans Andrew Thomas and Naomi Kagan to VP engineering and VP client services, respectively.
Ensighten’s enterprise tag management and privacy solutions enable the world’s largest enterprises to manage their websites more effectively. Ensighten’s industry-leading tag management platform replaces hundreds of lines of code per Web page with a single line of code, and empowers marketers with an easy-to-use Web interface that lets them quickly add, remove or manage any third-party service such as Web analytics tags or advertising pixels. Ensighten’s global Tag Delivery Network serves over 750 billion tags annually to more than 25,000 Web domains across 150 countries, accelerating page-load times and handling more than $25 billion in ecommerce for top brands that include A&E Networks, LendingTree, Lenovo, Microsoft Stores, Monster, Sony, and Subaru. Visit us on the Web at www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter@ensighten.