Ad-supported streaming services
The percentage of US households that watch at least one free ad-supported video streaming service has accelerated from the pandemic, with 58% of Gen Z’s utilizing free ad-supported streaming services, up from 46% pre-pandemic.³
There has also been a new wave of hybrid ad-supported and subscription models, where consumers can pay a lesser fee than an ad-free subscriptions to access premium content that will have limited ads. 63% of viewers are utilizing ad supported streaming services, which can include hybrid subscription models.