As more consumers cut their cords, the streaming industry will grow and, in tandem, the number of ad dollars spent in the space.
As expected, we have seen several adtech acronyms categorize the growing space. Alongside cord cutters and cord nevers, CTV, OTT, and AVOD are a few of the key terms to understand in this growing market. For a brief introduction:
- CTV (Connected TV) refers to any device that is either connected to or part of a TV that supports internet-based video streaming
- OTT (Over-the-Top) refers to the way in which content is streamed and delivered to a device. Anything watched through the internet on a device, not through over-the-air or wired signal, is considered OTT.
- AVOD (Ad-Supported Video On-Demand) is a type of OTT streaming service where consumers must watch ads in order to view the content. As consumers have become more price sensitive with the increasing number of streaming services in the space, AVOD has become a key growth channel and clear segment for ad spend.