PORTFOLIO NEWS: TechCrunch: Duffl’s David Lin dishes on why traditional rapid grocery delivery is not working  Read More

BROADCAST: Consumers are ‘Frontloading’ Holiday Spending: Larry Cheng on Fox Business  Read More

TEAM NEWS: Tomy Han Ranked #24 on the Insider 71 rising-star VCs who shook up the industry in 2022  Read More

ANALYSIS: Rule of 40 Index, now live with time series data: Explore

VOLITION VIEWPOINTS: Five Ways to Build a Sustainable Execution Strategy (Hint: Be A Thermostat, Not A Thermometer)  Read More

TEAM NEWS: Volition Capital Vice President Claude de Jocas Named a 2022 Top Women Leader in Growth Investing  Read More

Volition Capital Announces Closing of Fund V with $675M in Capital Commitments: Volition Capital Announces Closing of Volition Capital Fund V, L.P. with $675M in Capital Commitments  Read More

2 MIN READ

American Software Company, Black Duck, To Create 58 New Jobs In Belfast

Read the full article here.

image asset

 

Vibes, a Chicago-based mobile engagement company, has launched in Europe. 

The company’s mobile engagement platform will first be available to merchants in the U.K.

“Entering the European market enables us to bring Vibes’ technology and expertise to a wide new set of brands and retailers,” Jack Philbin, co-founder and CEO of Vibes, said in a statement. “Clients have been wanting to see our platform in international markets as they navigate the challenge of connecting with consumers who are increasingly difficult to engage. We look forward to helping marketers create relevant, personalized mobile experiences that drive effective engagement and achieve their marketing and loyalty objectives.”

Vibes said that merchants can use its platform, Catapult, to run marketing campaigns in a few ways: 

  • SMS – Build a mobile database of subscribers and manage SMS campaigns to engage consumers through personalized offers and messages.
  • Mobile wallet marketing and advertising – Create and distribute mobile wallet content into Apple Wallet and Android Pay, including special offers, coupons, or event reminders, and seamlessly manage and digitize existing customer loyalty programs.
  • Transactional messaging – Power automated transactional and service updates (e.g., shipping updates, service prompts, processing alerts, product updates) to customers via SMS and Apple Wallet and Android Pay notifications. 

Vibe said recent commissioned research found 70 percent of U.K. consumers use paper-based coupons and 90 percent use one to four plastic loyalty cards monthly, underscoring the strong opportunities for brands and retailers to digitally convert these initiatives and improve the customer experience, according to the announcement.

 

ALL ARTICLES
BACK TO TOP