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Jan 15, 2017

Bombfell Gives Men a Personal Stylist to Help Find New Clothes

Read the full article here.


Shopping for clothes online is already a crap shoot when you can’t be sure about your sizes, but nailing a style on clothes you can’t try on is even worse. Bombfell solves both these problems with a personal stylist and mail-order clothes.

Like most online clothing stores, Bombfell will ask some initial questions about your size, body type, and fit to determine the best suggestions for your wardrobe. Unlike most online stores, however, Bombfell then has an actual human person make some final choices about which items to suggest for you.

Once Bombfell picks out a few items of clothing, you’ll have a chance to review those items. Then, if you like them, you’ll receive a box in the mail with everything your stylist picked out. You then have ten days to try out the items to see if you like them. If you don’t, simply pack them back up in the box and send them back. You don’t pay a dime for anything you don’t keep.

Bombfell seems to aim mostly towards the more expensive end of clothing. Even choosing the cheapest ranges for clothes, I was suggested a $90 hoodie, a $100 dress shirt, and a $150 blazer, which aren’t necessarily bad for the items themselves, but they’re not exactly friendly towards anyone pinching the purse strings.

Regardless, having a human involved in the selection process can help give you better ideas for what to wear than an algorithm will. And since there’s no charge if you don’t like (or can’t afford) any of the clothes that are sent to you, the only thing you stand to lose is a bit of your time. There’s still the obvious downfall that Bombfell only caters to men, but hopefully like Cladwell before it, Bombfell will release a version for women soon.

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