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Portfolio News

Connatix Announces Launch of Elements, the First Online Video Platform with Built-in Revenue for Publishers

Lindsey Eckerd
Volition

Read the full article on MarTechSeries.com

Highlights:

  • Connatix, a next-generation video technology company for publishers, announced today the launch of Elements, the first online video platform (OVP) to unify editorial and revenue goals through an integrated technology stack.
  • With an advanced video player at its core and robust content management tools, Elements was designed to drive revenue with a video-first ad server and in-house exchange. In a real-time environment, Connatix’s proprietary algorithm makes smart decisions through a unified auction to drive the most revenue for the publisher while delivering a flawless video experience. This integrated approach offers built-in monetization, more efficiency and enhanced visibility for publishers.
  • Connatix has completed its beta program with a group of ten publishing partners, and is working to integrate the technology with premier publishers across verticals including Literally Media, Inverse, and Washington Examiner. The end-to-end platform equips publishers with the tools they need to deliver high performing video experiences and scale their content strategy.
  • “As much of the internet’s content moves towards video, Elements is an innovative technology with a commercial model that is aligned with publisher revenue models, and will help publishers take their video strategy to the next level.” Mr. Kashak said. “We look forward to rolling it out to new and existing clients. Now more than ever, the industry needs high quality ad-supported publisher content. We believe our technology can help more publishers connect with their readers and further their missions.”

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