CUPERTINO, Calif., November 4, 2013: Ensighten, the leader in enterprise data and tag management that boosts marketing agility and eases privacy compliance with the industry’s first Agile Marketing Platform (AMP), has appointed Dan Dal Degan as President. In this role Dal Degan will head up sales, marketing and client success teams.
As a veteran leader with 27 years of experience in the software industry, Dal Degan has demonstrated the ability to significantly contribute to exceptional revenue growth. Prior to joining Ensighten, Dal Degan played a key role over 11 years at Salesforce where he contributed to growing the company from fewer than 150 employees and less than $50M in annual revenue, to over 12,000 employees, over $4B in annual revenue, and 150,000+ customers. Most recently he led the sales organization for the Salesforce Marketing Cloud.
Previously, as a member of the founding management team of Synchrony (sold in 2001 to Divine), Dal Degan was the Executive Vice President of Worldwide Sales and Service. Throughout his sales career Dal Degan has held several successful leadership roles with companies during their IPO and expansion phases including Siebel Systems, where he joined while it was generating less than $10 million in revenue per year, Sybase and Oracle.
“Dan brings a wealth of experience and understanding in delivering technology to marketers as well as the insights that come from fast-growth companies. He will be a great addition to the executive team,” said Ensighten board member Larry Cheng.
“As more enterprises drive toward true marketing agility, Ensighten is positioned to continue delivering exceptional value to our customers across industries, and we’re thrilled to have Dan on board to help drive our success,” said Ensighten CEO Josh Manion. “Dan has a wealth of experience growing start-ups into category dominating enterprises. His expertise will be valuable as we expand our position as the leader in this market.”
“Ensighten is fundamentally changing the way marketers conduct business by enabling organizations to understand, own and act on all of their data in an unprecedented fashion,” said Dal Degan. “I look forward to joining the dynamic Ensighten leadership team as we grow the company and develop best-in-class offerings for our customers.”