CUPERTINO, Calif., Mar 6, 2014: Ensighten the fastest-growing enterprise data and tag management provider and pioneer of the Agile Marketing Platform, today announced it was named a finalist in three of the five prestigious Digital Analytics Association (DAA) 2014 Awards for Excellence. Ensighten was nominated as a finalist in the “New Technology of the Year” and the “Most Influential Agency/Vendor” award categories, and the company’s marketect, Chris Zakharoff, was nominated as a finalist for the “Most Influential Industry Contributor” award.
The DAA Awards for Excellence recognize the work of individuals and vendors providing ground-breaking products and services that change the practice of digital analytics and increase return on investment for customers. The DAA will announce the award winners in a presentation during the Awards for Excellence Gala, in conjunction with the organization’s annual eMetrics Summit in San Francisco on March 18, 2014.
“It is an honor to be acknowledged as a finalist for the DAA Awards for Excellence,” said Ensighten founder and CEO Josh Manion. “Being recognized means that organizations are acknowledging our efforts to provide them with the capabilities to effectively collect, own and act on data in real time. As Big Data trends continue to emerge, Ensighten remains committed to helping digital marketers accelerate Web performance, increase marketing agility and personalize experiences for consumers and their growing online footprints.”
Two of Ensighten’s customers, Microsoft and Hearst Corporation, were also named as finalists in the DAA Awards for Excellence. Microsoft’s Autumn Arbury was named a finalist in the “Practitioner of the Year” category for her work in global marketing operations. Hearst Corporation’s Rick McFarland was named a finalist for the “Digital Analytics Rising Star” category.
In January, Ensighten announced it raised $40 million in Series B funding led by Insight Venture Partners. Following the funding, Manion revealed a new agile marketing tool suite — Ensighten Activate, Ensighten Pulse, Ensighten One and Ensighten Inform — during the company’s annual user conference, Agility 2014.