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Data, Analytics & Automation

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Ensighten Survey Reveals 83% Marketers Face Threat of Data Breach

Read full article in Martechadvisor.com (by Ameya Dusane)

Highlights:

  • On the backdrop of GDPR and with the CCPA deadline fast approaching, the Spring 2019 survey, the first of its kind in the U.S. market, and accompanying white paper, “The Alarming Data Security Vulnerabilities Within Today’s Enterprises,” examines self-reported preparedness levels, knowledge of threat types and vulnerabilities. The research identifies organizations’ current and future plans, including investment around prevention of data breach and leakage.
  • Among numerous findings, the research shows that 83% of respondent companies, many with a global presence, suspect they are at risk of breaches, but two-thirds of them have not yet put proper protective measures in place. EMI Research Solutions conducted the survey for Ensighten.

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