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Aug 13, 2015
Larry Cheng
Larry Cheng is a Co-Founder and Managing Partner at Volition Capital.

G5 Raises $76 Million Investment Led by Peak Equity Partners

Investment will be used to accelerate development of the G5 Marketing Cloud


BEND, Ore. (August 12, 2015) – G5, the leader in maximizing digital marketing effectiveness for the property management sector, today announced the closing of a $76 million investment led by Radnor, Pa. based Peak Equity Partners, a private equity firm focused on the enterprise software market. The investment enables G5 to build on its ten year history of growth and innovation by accelerating feature development of the G5 Marketing Cloud – the most innovative, scalable, and up-to-date digital marketing platform in the property management sector.

“The partners at Peak Equity have extensive collective experience as investors and operating executives in multiple market sectors, and I am excited to leverage their operating experience as we take G5 to the next level,” said Dan Hobin, co-founder and CEO of G5. “We look forward to accelerating value to our customers in broader areas of digital marketing, which means our customers will have an even greater opportunity to improve net operating income and grow their companies.”

The G5 Marketing Cloud simplifies the complexity of digital marketing by delivering best-in-class tools for sites, search, social, and advocacy as well as analytics to measure and optimize results. More than 425 customers and 6,900 properties throughout the Multifamily, Senior Living, and Self Storage verticals depend on G5 to maximize occupancy while decreasing marketing spend.

“G5 has a proven track record of growth and innovation, a loyal customer base, and a very strong culture,” said Greg Case, co-founder and managing partner of Peak Equity Partners. “Ten years ago they saw the disruption in marketing caused by online search, and responded by delivering an industry leading SaaS platform for search marketing. Today traditional marketing has been completely disrupted due to our increasingly mobile and social world, and G5 has responded by delivering digital marketing solutions that enable the property management sector to capitalize on the opportunity that this disruption represents.”

William Blair & Company acted as the exclusive financial advisor to G5 in the transaction.

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