Adtech’s Boom and Bust
A common dialogue during Volition calls goes as follows: “One of our key focus areas is Adtech…”, to which the typical response is: “sorry to hear that”. It is no surprise that since the boom and bust of the 2013 bubble, investor interest in the space has shifted away given its volatility and lack of sex appeal.
By 2017, global funding for Adtech start-ups hit a record low of 343 deals, a 17% drop year-over-year. Not only did investors pull away from the industry, but the rise of Google and Facebook’s dominance in the sector kept many away. But recent optimism around the public markets and growth across video, mobile, and e-commerce has brought innovation and renewed interest back into the market.