Increased comfort with digital interactions has led to broader interest in web3 and the metaverse. Social media and the dominance of mobile devices in our lives blurred the lines between physical and digital. The notion that a party or vacation could be more broadly experienced via others on social media expanded as traditional workspaces and social interactions became facetime calls, zoom meetings and classes, ecommerce shopping, gaming and the like. These subtle bridges paved the way for Web3: cryptocurrencies, NFTs, DAOs and the Metaverse. We are entering 2022 with a changed mindset open to more extreme behavioral shifts and digital opportunities, but more bridges need to be built to introduce a broader set of consumers to this category.