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Leads360 Changes Name to Velocify to Support Focus on Driving Performance for High-Velocity Sales Environments

Los Angeles – June 19, 2013 – Leads360, the market-leader in cloud-based intelligent sales automation solutions, today announced that the company has changed its name to Velocify. The rebranding more accurately reflects the company’s mission to help organizations across industries dramatically increase revenue by enabling sales professionals to sell at the “speed of opportunity.” Today’s announcement also reflects the company’s rapid, triple-digit growth over the past three years, with product adoption of its innovative intelligent sales automation solutions by companies such as Allstate, Royal Bank of Scotland, USAA, Nationstar Mortgage and State Farm.

“Our new name is intended to reflect what our solutions bring to the table for sales teams – the ability to increase the velocity of selling, in a very directed and deliberate manner,” said Nick Hedges, Velocify CEO.

Today, most organizations use traditional CRM tools, which largely leave lead follow up and customer acquisition processes to the discretion of the salesperson. This creates variable results and limits the organization’s ability to scale and meet demand. Without change, many sales organizations fail to achieve the revenue growth levels they are capable of.

According to studies conducted by Velocify, one-in-three sales leads are never responded to by sales representatives, mainly due to challenges in keeping up with the pace of incoming leads and inconsistent practices. This underscores the need for an improved approach by businesses.

“Today’s sales organizations are akin to manufacturing in the pre-Industrial Revolution era, where tedious processes and tasks reduced optimal output. This creates significant variability in results and limits the organization’s ability to scale,” said Hedges. “We have brought intelligent automation and optimization to selling, helping sales teams evolve much like manufacturing did nearly 175 years ago. This creates true high-velocity sales environments where sales professionals and companies can maximize revenue opportunities.”

Velocify’s intelligent sales automation solutions enable organizations to ensure sound response to incoming leads and improve performance of the sales team. Velocify is designed to automate and accelerate sales response, enforce selling best practices, keep sales reps focused on the highest priority sales opportunities, and maintain buyer engagement. With Velocify, sales managers can rest assured that prospects are consistently pursued with the right level of speed and persistence while sales reps are maximizing productivity.

“Our solutions put the science of selling to work so that sales teams can automate processes at a much more granular level and then continuously refine their approach using performance insights,” added Hedges. “It’s not uncommon for our clients to see double- and triple-digit revenue gains within the first year of deployment.”