New Capabilities Enable Better Content and Improved Content Management
ORONTO–(BUSINESS WIRE)–Messagepoint Inc. unveiled today the Messagepoint Advanced Rationalization and Content Intelligence Engine (MARCIE), an artificial intelligence and machine learning-powered capability within its award-winning cloud-based Customer Communications Management (CCM) platform. MARCIE enables organizations to intelligently migrate, optimize, author and manage the complex content that is the foundation of customer communications. These new capabilities make it easier for enterprises in highly regulated industries to manage their content, but even more importantly, MARCIE drives consistency, brand alignment and compliance across all customer communication channels.
“Having a centralized, AI-powered platform that solves some of the biggest problems companies face around managing legacy content and creating consistent, compelling omni-channel customer experiences is a true game-changer.”
The new AI-powered engine is leveraged when migrating legacy content into the Messagepoint platform, when cleaning up existing content libraries and also continuously through new assisted authoring capabilities. MARCIE’s analytics initially focus on the identification of:
Compliance with brand standards across all communications and channels
Reading comprehension levels of every message using Flesch and Flesch-Kincaid scoring
Message-level sentiment to evoke feelings and emotions that positively impact the customer experience
Opportunities to consolidate duplicate and similar content for greater content re-use and efficiency
“Enterprises are scrutinizing every dimension of their communications for the potential to enhance the customer experience,” said Steve Biancaniello, CEO of Messagepoint. “Having a centralized, AI-powered platform that solves some of the biggest problems companies face around managing legacy content and creating consistent, compelling omni-channel customer experiences is a true game-changer.”
MARCIE will be generally available as part of the Messagepoint CCM platform in summer 2019.
Messagepoint is a leading provider of customer communications management software. Only Messagepoint harnesses AI-powered Content Intelligence to automate and simplify the process of migrating, optimizing, authoring and managing complex customer communications for non-technical (business) users. Our customers rely on our award-winning platform to consistently deliver exceptional, highly personalized customer communications across all platforms and channels. For more information, visit Messagepoint Inc.