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Feb 10, 2011

RedBrick Health Launches Fourth-Generation Consume Health Engagement Platform

RedBrick Health, a leader in innovative health engagement technologies, today launched RedBrick 4, the company’s fourth-generation consumer health engagement platform. Key RedBrick 4 features include:

  • A highly configurable and updated RedBrick Health EarningsSM engine that enables employers to change how they finance employee health benefits by aligning financial rewards with each step in the health engagement process. The latest version of RedBrick’s Health Earnings engine supports results-based incentive designs and handles end-to-end administration of multiple concurrent incentive designs;
  • An enhanced RedBrick HealthMapSM with a “choice architecture” that intelligently prioritizes and presents relevant health improvement opportunities for each individual through analysis of health care utilization history, health assessment and screening results, and personal profile data;
  • New social engagement features presented in the context of team-based online challenges that allow team formation based on the natural social networks within worksite populations;
  • A simple, enhanced and entertaining consumer experience that was designed based on extensive consumer research and incorporates gaming features and mobile design principles.

In a post-launch consumer survey, 86 percent reported that the new platform is simple to use; 79 percent agreed it made it easy to understand their health improvement program options; and 85 percent agreed it clearly communicated how to earn financial rewards for health engagement. Fewer than 6 percent disagreed that the new platform is simple and easy to understand.

“The new RedBrick site is attractive and even easier to use. It’s very clear what options are available to me, and how to get incentives and track how I’m doing,” said Gererdene Gibbons, a customer service representative at Welch Allyn, a RedBrick client and adopter of RedBrick 4. “There is a sense of ownership and control for the user.”

RedBrick Health also added new telephonic and language features to RedBrick 4 to enhance the platform’s accessibility. The entire RedBrick Health online engagement platform is available in both English and Spanish, in addition to multiple other languages via phone. The combined upgrades all further enhance the platform’s ability to support diverse populations.

“Providing a multi-modal experience that has simplicity, clarity and personal relevance is critical to creating broad-based and sustained engagement,” said Kyle Rolfing, chief executive officer of RedBrick Health. “Our new platform demonstrates our relentless commitment to delivering innovative solutions and compelling experiences that allow people to take charge of their health while lowering costs for employers.”

RedBrick 4 is one in a series of health and wellness technology innovations launched by RedBrick in the last year. Other innovations include the launch of a pioneering new interactive health assessmentand the introduction of challenge-based healthy social competitions. RedBrick’s innovative approach to health has generated employee health-improvement program engagement rates up to five times the industry average; demonstrated year-over-year population health improvements for multiple clients; and a corresponding measurable return-on-investment for participating employers.

About RedBrick Health

RedBrick Health is a health technology company that drives sustained engagement in health improvement programs through constant innovation and deep consumer insight. The company’s health engagement platform blends a fresh, personalized consumer experience, impactful social networking tools and rewards that link individual financing to healthy behaviors. As a result, RedBrick Health delivers employee engagement rates far exceeding industry norms and the ability to fairly and responsibly control costs through increased employee accountability. Founded in 2006 and headquartered in Minneapolis, RedBrick Health serves large, self-insured employers and strategic distribution partners. Visit RedBrick Health at, read more or follow the company at

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