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Yardi and G5 to Offer Multifamily Digital Marketing Solution

The Yardi/G5 offering converts searchers into prospects, prospects into residents, and residents into brand advocates

SANTA BARBARA, CALIF., June 25, 2012 – Yardi and G5 announced today that the two companies have formed an alliance to provide an end-to-end leasing and resident lifecycle offering for multifamily property managers, prospects and residents. This announcement coincides with the opening of the 2012 NAA Education Conference & Exposition in Boston.

Yardi Resident Portal™ and Yardi Online Leasing™ now integrate seamlessly with G5 SEO-Optimized Websites, as well as other G5 services that drive more visitors to properties. G5 SEO-Optimized websites have proven to be the industry’s best in search engine optimization, maximizing exposure through primary and long-tail keyword optimization. G5 SEM Manager includes a multifamily-specific managed pay-per-click advertising strategy. G5 Google+ Local Optimization is a managed service optimizing placement in Google+ Local, an important marketing channel given Google’s recent changes. G5 Reputation Manager allows a property to take ownership of its digital reputation on Google+ Local, Yelp, and as well as social media sites Facebook and Twitter. Full integration with Yardi Voyager™ provides real-time pricing, unit availability, guest cards, applications and paperless online lease execution. Once prospects become residents they can pay rent online, enter maintenance requests and renew their leases.

Yardi Resident Portal and Yardi Online Leasing are supported by Yardi PopCard™, a lead tracking and CRM solution that provides automated tracking of prospects with alerts to ensure timely response; furthermore, it closely ties prospect activity to marketing sources to maximize leasing and marketing efforts. Yardi Online Leasing, Yardi PopCard, Yardi Resident Portal and the leasing dashboard in Yardi Voyager are all accessible via Yardi Leasing Pad, Yardi’s newest mobile solution that enables leasing agents to perform the entire leasing cycle from a tablet.

“The Yardi/G5 offering provides a complete solution,” said John Pendergast, senior vice president of client services for Yardi. “It provides outstanding marketing for the community, helps property managers meet the demands of today’s online and increasingly mobile rental demographic, and delivers a frictionless consumer experience for the renter.”

“We’re pleased to be partnering with Yardi to provide this solution,” said Dan Hobin, CEO and co-founder of G5. “This offering will enable our mutual clients to seamlessly manage the total resident lifecycle online, ultimately leading to greater efficiency, happier residents and better business results.”