Chamberlain Coffee is a specialty coffee and tea company founded by influencer Emma Chamberlain. Emma is a 21-year-old Gen-Z internet phenomenon with over 25 million followers across Instagram, YouTube and other social media channels. Emma’s content has regularly featured her love of coffee and experience trying different drink recipes. In 2020, she launched her first products under the Chamberlain Coffee brand. Today, Chamberlain Coffee offers a range of premium coffee products and coffee-adjacent products like hot cocoa, chai, and matcha tea both online and in store through retail partners.
ABOUT CHAMBERLAIN COFFEE
Why We Invested
At Volition, we are excited about investment opportunities in the Creator Economy as content creators have taken on an increasingly important role in shaping consumer behavior. Given Emma’s viral content and Gen-Z fanbase, we believe in Chamberlain Coffee’s ability to market to and authentically engage with this captive audience. The Chamberlain Coffee brand captures Emma’s down-to-earth personality, bringing a playful and accessible approach to a high-quality product. We are excited about the brand’s omnichannel expansion and increased retail presence, as well as its new product launches, which will make its products even more accessible to their customer base.
In The Media
Chamberlain Coffee, the brainchild of YouTube phenomenon Emma Chamberlain, announced today a...... more
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