Visual IQ Bolsters Cross-Device Attribution Measurement through a Partnership with Facebook’s Atlas

Visual IQ Clients Will Now Get People-Based Insights to Help Them Make Smarter Investments

Needham, Mass. - September 22, 2016 - Visual IQ, the leading cross channel marketing attribution software provider, today announced a partnership with Facebook’s Atlas. Through the partnership, Visual IQ will offer marketing insights to its customers who are advertising across different devices, including desktops, smartphones and tablets.

Visual IQ will gain people-based insights from Facebook’s Atlas ad server to provide a comprehensive view of how media spend is impacted across all different devices, both web browser-based and within a mobile application. Approximately 1.71B people access Facebook every month, and many of them use Facebook across multiple devices and browsers. By combining the advanced attribution methodology within Visual IQ’s IQ Intelligence Suite with people-based insights from Atlas, advertisers will receive a more accurate understanding of the true impact of their digital media on performance metrics across channels and tactics and will be able to confidently make more informed mobile optimization decisions.

Additionally, the partnership will also support those who are advertising on Facebook but not necessarily using the Atlas ad server. This new integration will ensure that information about specific Facebook campaigns, including desktop, mobile web and mobile app as well as Facebook owned apps such as Instagram, is included during the attribution process. This gives marketers the tools they need to understand how their Facebook ads are impacting their other media and vice versa.

“Facebook knows people, and this partnership gives us the ability to help our customers understand the effectiveness of their cross-device campaigns in a way that was never before possible,” said Manu Mathew, CEO and co-founder, Visual IQ. “We’re pleased to be selected as the first independent attribution partner of choice for Facebook and this recognition underscores our commitment to pushing the boundaries of what marketing attribution can deliver.”

“The integration is currently underway, with joint customers already seeing valuable benefits from the new partnership. A Fortune 100 customer with a large mobile presence was able to link mobile investments across desktops, smartphones, tablets and other devices for a holistic view of how all devices shape the customer journey and impact sales. By leveraging the powerful cross-device attribution solution powered by Visual IQ and Atlas, the client unveiled optimization opportunities within its mobile placements that would generate an increase of 20 percent in sales—all without an increase in media spend. O2, the commercial brand of Telefónica UK Limited, is another early adopter who will benefit from the partnership. The company will be able to understand how their full investment in Facebook properties (both in-app and browser) impacts performance, and how these placements work in combination with other channels and tactics to drive business value.

For more details about the partnership or Visual IQ, visit www.visualiq.com/about-us/partners.

About Visual IQ

Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimised media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.

Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014, 2015 and 2016. The company is a member of the IAB in the US, UK, France and Italy and sits on the association’s Advertising Technology, Data, Public Policy and CFO councils, as well as on the Standards Committee of the Digital Analytics Association.

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Cortera Reaches New Analytics Milestone

Leading B2B Information Provider Continues to Expand at Rapid Pace

BOCA RATON, Fla., Aug. 15, 2016 (GLOBE NEWSWIRE) -- Cortera, Inc., a leading provider of business-to-business analytics and cloud-based information solutions, is pleased to announce the attainment of another milestone in the expansion of its Cortera Credit Exchange®, which captures information on interactions between millions of businesses in the US and Canada.

The Cortera Credit Exchange provides insight into the purchase and payment behavior on over 10 million US businesses.  Through July, the amount of B2B purchases contained in the Cortera Credit Exchange increased by over $170 billion since the beginning of 2016, bringing the total annual purchase insight to $1.2 trillion.  The intelligence contained within this vast database enables Cortera and its customers and partners to create advanced analytics in a variety of applications, including new customer risk assessments, customer portfolio risk monitoring, supplier risk management, customer segmentation, insurance underwriting, customer profitability modeling, loan default prediction and more. 

“We are passionate about continuing to expand our business insights and providing innovative solutions for our customers,” said Jim Swift, Cortera’s CEO.  “The growth we’ve experienced so far this year is a reflection of the value our customers are finding in our solutions across an increasing number of industries and business applications.  Our rapid product development capabilities and cloud-based data delivery platform allow us to react quickly to new product ideas and market opportunities that make the information more actionable for our partners.  Going forward, we will continue to expand our data network aggressively and leverage our innovative platform to help customers solve business problems in new ways.  We’re excited about the path we’re on.”

Over the past 10 years, Cortera’s data network has grown and diversified dramatically.  With a strong initial base in the transportation industry, the Cortera Credit Exchange now contains powerful insights into all types of companies.  Cortera optimizes the predictive power of its data with views into how companies interact with various types of suppliers, as not all suppliers are treated the same, along with trending of different types of purchases by businesses and other unique insights.  Cortera provides an increasing library of hundreds of attributes designed to provide the strongest signals possible for statistical modeling and other forms of analytics.

About Cortera
Cortera provides analytical and cloud-based workflow solutions that enable companies of all sizes to better understand their customers, suppliers and business partners. Our comprehensive solutions increase visibility into the financial health of your B2B customers while keeping you informed of important changes that traditional credit reporting tools miss. Thousands of companies across diverse industries use Cortera’s solutions to increase revenue, improve sales effectiveness, and reduce risk. Cortera is privately held with offices in Boca Raton, FL and Quincy, MA.

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Volition Capital Announces Closing of $250 Million Volition Capital Fund III, L.P.

Reaffirms Commitment To Being The Premier Small Cap Technology Growth Equity Fund

 

July 26, 2016 - BOSTON, MA – Volition Capital, a leading technology growth equity firm, announces the closing of Volition Capital Fund III, L.P. with $250 million in capital commitments. With this fund, Volition continues its focus on investing in high growth, principally bootstrapped, technology companies with aspirations for greatness.


“Our goal is to be the top performing small cap technology growth equity fund in North America,” said Roger Hurwitz, Managing Partner. “We have complete clarity and focus on a specific type of investment opportunity and this fund enables us to continue to perfect our execution on that proven strategy.”


Volition Capital focuses on investing in software/SaaS, enterprise and consumer Internet applications, technology-enabled services, and mobile companies with the following characteristics:

  • Solid Revenue Base: $5M - $25M+ Run-Rate
  • High Growth: 25%-100%+ Revenue Growth
  • Meaningful Founder Ownership: 20%+
  • Capital Efficient: Near Breakeven to Profitable
  • Aspirations for Greatness

“We were fortunate to be significantly oversubscribed for this fund and were in position to welcome a select group of premier LPs across the endowment, foundation, hospital, and fund-of-funds communities,” said Larry Cheng, Managing Partner. “We are especially proud to have 100% of our institutional investors in prior funds return for Fund III which also enabled us to have a single close at our hard cap of $250 million.”


The new fund will be Volition’s largest fund in its history and will continue to be focused on making a select group of new investments each year with $5 million to $40 million invested per company. Volition’s investment is used by its portfolio companies for growth capital, acquisition capital and shareholder liquidity. Volition will continue its history of active Board involvement across its portfolio companies with meaningful minority ownership positions.


“We are privileged to partner with founders and management teams who are creating disruptive businesses with exceptional growth from strong customer demand. Our success as a firm would not be possible without the extraordinary efforts of these entrepreneurs and their passion to build market-leading companies,” said Sean Cantwell, Managing Partner.


About Volition Capital

Volition Capital is a technology growth equity fund based in Boston, MA. Volition specializes in investing in high growth, principally bootstrapped technology companies across several sectors including software/SaaS, enterprise and consumer Internet applications, technology-enabled services, and mobile companies. The firm has managed over 20 portfolio companies with over $500 million in assets under management. For more information, go to http://www.volitioncapital.com.

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Prinova Receives $17 Million Investment from Volition Capital

The Investment Will Help Expand Prinova’s Award-winning Messagepoint® SaaS Platform

TORONTO --Prinova Inc., a leader in developing and delivering innovative software and services within the Customer Communications Management (CCM) market, today announced that Volition Capital, a Boston-based growth equity firm that principally invests in high-potential, founder-owned companies across different technology sectors, has invested $17 million in Prinova as part of Prinova’s global strategy to pursue higher growth markets and expanded innovation for its Messagepoint SaaS platform.

“Prinova’s Messagepoint platform is revolutionary for solving many complicated challenges that large enterprises face in managing content within their customer communications,” said Volition Capital Managing Partner Roger Hurwitz, who will be joining the Prinova Board of Directors. “We firmly believe that Prinova is poised for significant global growth and are excited to work together to get the company and Messagepoint to the next level.” Volition Vice President, Jake Colognesi, will also be joining the Prinova Board.

“We’ve experienced exceptional success and growth with our innovative Messagepoint platform,” says Nick Romano, CEO of Prinova. “We are proud to have Volition Capital on the Prinova team. This investment is a tremendous vote of confidence in Messagepoint’s ability to make it easier for business users in a variety of industries to create clear, relevant customer communications.”

Messagepoint is a powerful hybrid cloud-based content management platform serving the customer communications management needs of large enterprise customers. It provides an intuitive and secure environment for business users to directly own and control touchpoint messaging content and business rules driving the pace of change for customer-facing print and digital communications. The solution recently won the coveted 2016 CODiE Award for Best Multi-channel Publishing Platform.

About Prinova

Prinova Inc. is a leader in developing and delivering innovative software and services within the Customer Communications Management market. Messagepoint is Prinova’s SaaS solution that helps companies strengthen their customer communications by enabling business users to control the entire messaging lifecycle for all print or digital communications without burdening IT. For more information, visit www.prinova.com and www.messagepoint.com

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Jazz Launches Channel Partner Program to Accelerate Growth and to Expand Distribution of its Recruiting Software

Program enables partners to bring modern HR solutions to SMB market and creates competitive advantages for recruiters, benefits brokers, HR and IT consultants

 

PITTSBURGH, June 21, 2016 /PRNewswire/ -- Jazz, the groundbreaking ATS and recruiting software provider of small business focused recruiting solutions, today launched an innovative Channel Partner Program. Jazz’s Channel Program enables SMB HR service providers to offer Jazz’s performance recruiting tools to their valued customers. This unique platform empowers benefits brokers, HR consultants, recruiters and IT professionals to expand existing client relationships, further enhancing their role as a trusted business partner in a time of rapidly evolving HR technology. Jazz’s program is the first-of-its-kind in the SMB HR technology space allowing Jazz partners to enjoy a recurring revenue stream by participating in a marketpredicted to reach $700 billion by 2019.

Jazz's ATS and recruiting platform is purpose-built for SMBs and offers enterprise-level features at a small business friendly price point. With SMBs constituting 99% of employer firms in the U.S., and accounting for more than 50 percent of total IT spending, Jazz partners have the opportunity to offer SMB clients the solutions they need to optimize their hiring process, while participating in an ongoing Jazz SaaS subscription annuity.

“Advances in HR Tech present new opportunities for SMB HR solutions providers. With the emergence of SaaS cloud-based HR services aggregators, SMB service providers must find new solutions to complement their existing business,” said Pete Lamson, CEO of Jazz.  “Jazz’s Channel Program enables our partners to remain ahead of HR technology advancements, and deepen customer relationships while growing recurring revenue in the process.”

The Jazz Channel Program provides partners with dedicated free account management and technical support, training and marketing collateral to educate themselves and customers on the benefits of performance recruiting and applicant tracking solutions.  

"TPD has been looking for a solution that allows us to drive efficiencies and open transparency in the recruiting process on behalf of our clients. Bundling our HR Solutions with Jazz's Recruiting Software is the perfect way to do so," said Nikita Weisgerber, Business Development Manager at TPD. "As the job market continues to become more competitive, our clients face new challenges filling their open positions with qualified talent, and doing so in an effective way. HR Technology enablement, like Jazz, is paramount in reducing recruiting related costs, making quicker and better quality hires, and taking recruiting metrics to the next level to improve strategic decision making. With our new partnership with Jazz, we can now provide clients with technology to help meet their hiring needs, while adding a new stream of revenue for our own business."

Partners who enroll in the Jazz Channel Program will be rewarded for the successful sale of Jazz products including new business, renewals, upsell and add on purchases.

For more information about joining Jazz's Channel Partner Program, visit www.jazz.co/partners or contact the Jazz Channel Sales team at partners@jazz.co.

ABOUT JAZZ

Jazz is powerful, user-friendly and affordable ATS and recruiting software that enables today's greatest people to build tomorrow's greatest companies. Jazz replaces antiquated hiring processes like email and spreadsheets with an intuitive applicant tracking system that helps recruiters and hiring managers build a scalable and effective recruiting process that consistently results in great hires. Jazz is also the creator of Crowd, the HR industry's first integrated crowd-sourcing, big-data and predictive analytics initiative. Since 2009, Jazz has helped thousands of companies fill more than 100,000 positions. To learn more visit http://www.jazz.co or follow us at twitter.com/JazzDotCo.

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Syniverse to Invest $45 Million for Minority Stake in Vibes

CHICAGO--(BUSINESS WIRE)--Syniverse, a leading provider of mobility solutions, announced today a major partnership that includes a $45 million investment for a minority stake in mobile marketing technology provider Vibes.

The investment and resulting strategic partnership will enhance Syniverse’s end-to-end enterprise solutions by adding the leading “mobile-first” CRM platform in the industry. The partnership will allow Vibes to expand its industry-leading software into new global markets.

“Syniverse is proud to serve more than 1,500 mobile service providers, enterprises, ISPs and OTTs around the globe, and these customers increasingly need solutions to drive incremental business value via mobile,” said Stephen C. Gray, President and CEO, Syniverse. “Vibes has helped some of the most successful brands, including Chipotle, Home Depot and Gap, unlock additional revenue through targeted mobile marketing campaigns. Together, we are uniquely positioned to help brands around the globe reach more consumers in ways that precisely track the return on their mobile marketing spend and accelerate the shift from lower-ROI email campaigns."

“After a thorough and deliberate process we believe Vibes is the best mobile engagement platform to scale across our global footprint,” added Gray. “We are very impressed with Vibes’ management and their technology platform. Our strategic collaboration will improve our product and presence in the enterprise markets as well as propel white-label opportunities and support for mobile network operators.”

As part of the investment, Vibes will bring to Syniverse a scaled, CMO-friendly platform that enhances the Marketing Cloud. Vibes also will support integration of its platform into the Syniverse customer offering with sales and go-to-market training support. The combination of Syniverse’s capabilities and international footprint with Vibes’ platform and expertise will enable the expansion of sophisticated mobile marketing capabilities in markets around the globe.

“This is a landmark moment for our company that will help us unlock new opportunities by expanding our reach into international markets,” said Vibes CEO and Co-founder Jack Philbin. “We are really excited to work with Syniverse with its deep mobile expertise and global reach. Our software platform, Catapult, has been extremely successful in the U.S. market, and we’ve experienced strong demand from our customers to access this intuitive, powerful platform on a global scale. By partnering with Syniverse, we’ll be able to deliver incredible revenue-generating mobile marketing experiences to companies around the world, including those in the retail, financial services, travel and hospitality industries, as well as mobile operators, MVNOs and OTT providers.”

The move will create a strong market force at an optimal time, with the rapidly growing global mobile marketing industry projected to reach $99 billion by 2021, according to Markets and Markets. Additionally, Forrester Research, Inc. estimates there are over 30 billion mobile moments each day in the United States. Marketers need automated solutions that deliver both speed and personalization to capitalize on these mobile moments and meet consumer demands in real time. Vibes is recognized by Forrester as part of a new category of vendors that has emerged to deliver on these consumer expectations and the promise of mobile.

About Syniverse

Syniverse makes mobile work for the entire mobile ecosystem, including more than 1,500 mobile service providers, enterprises, ISPs and app providers in nearly 200 countries and territories. We deliver innovative cloud-based solutions that ensure superior end-user experiences through always-on services and real-time engagement. For more than 25 years, Syniverse has been simplifying complexity to deliver the promise of mobility – a simple, interoperable experience, anytime, anywhere.

About Vibes

Vibes is a mobile marketing technology leader that helps some of the world’s biggest brands unlock new revenue by arming them with the technology and guidance they need to succeed in mobile marketing. Vibes' Catapult Mobile Relationship Management (MRM) platform enables marketers to manage all mobile communications including text messaging, push notifications, Apple Wallet (formerly called Passbook), Android Pay (formerly called Google Wallet) and mobile web campaigns — all from a single interface. Vibes has delivered more than 8 billion mobile experiences since 1998 on behalf of customers such as Chipotle, Sears, Home Depot, Verizon, Allstate, The Gap, Pep Boys, Men’s Wearhouse, and Gannett. Vibes is a Tier 1 aggregator with direct connections to all U.S. wireless carriers.

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Vista Equity Partners to Acquire Ping Identity

Acquisition Will Accelerate Growth and Innovation for Identity Defined Security Leader   

DENVER--Ping Identity, the leader in Identity Defined Security, today announced that it has been acquired by Vista Equity Partners (“Vista”), a leading private equity firm focused on software, data and technology-enabled businesses. The acquisition will allow Ping Identity to accelerate growth and innovation through strategic acquisitions and focused investment in its leading enterprise Identity-as-a-Service (IDaaS) capabilities, which places identity at the core of enterprise security.

“Vista recognizes the power of Ping's platform and the strength of Ping's business model, and we’re looking forward to working with Andre to support Ping’s growth in the dynamic and strategic field of identity management.”

“This is a great day for Ping Identity, as the investment validates what we’ve built: the leading Identity and Access Management platform,” said Andre Durand, CEO of Ping Identity. “Enterprises require a partner who can effectively integrate every technology stack and cloud platform to provide secure access for their users. With Vista, we can now accelerate our vision of creating a borderless world secured through identity. The Ping team is excited to begin this next phase for Ping Identity and to broaden its reach into new markets.”

Ping Identity joins Vista with strong customer growth and business momentum. The company’s annual recurring revenue (ARR) grew by more than 40 percent in 2015, and ARR is expected to reach more than $100 million in 2016. Ping Identity leads a new era of identity management by ensuring secure access to the digital enterprise, seamlessly connecting all users - employees, partners and customers - to all applications, whether mobile, cloud or legacy. More than 1,500 of the world’s most demanding enterprises, including over half of the Fortune 100, trust the Ping Identity Platform to accelerate their move to the cloud, deliver a rich customer experience and quickly onboard partners as part of their digital transformation.

"Identity is the new strategic imperative for winning in the digital economy. With the Internet of Everything upon us, it is more important than ever to protect and secure access to any application through identity,” said Robert F. Smith, Founder, Chairman & Chief Executive Officer of Vista. “Vista recognizes the power of Ping's platform and the strength of Ping's business model, and we’re looking forward to working with Andre to support Ping’s growth in the dynamic and strategic field of identity management.”

The transaction is expected to close in the third quarter of this year. Financial terms have not been disclosed.

About Ping Identity | The Identity Defined Security Company

Ping Identity is the leader in Identity Defined Security for the borderless enterprise, allowing employees, customers and partners access to the applications they need. Protecting over one billion identities worldwide, the company ensures the right people access the right things, securely and seamlessly. More than half of the Fortune 100, including Boeing, Cisco, Disney, GE, Kraft Foods, TIAA-CREF and Walgreens, trust Ping Identity to solve modern enterprise security challenges created by their use of cloud, mobile, APIs and IoT. Visit www.pingidentity.com.

About Vista Equity Partners

Vista Equity Partners, a U.S.-based private equity firm with offices in Austin, Chicago and San Francisco, with more than $24 billion in cumulative capital commitments, currently invests in software, data and technology-based organizations led by world-class management teams with long-term perspective. Vista is a value-added investor, contributing professional expertise and multi-level support towards companies realizing their full potential. Vista's investment approach is anchored by a sizable long-term capital base, experience in structuring technology-oriented transactions, and proven management techniques that yield flexibility and opportunity in private equity investing. For more information, please visit www.vistaequitypartners.com.

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Aragon Research Names Insite Software a 2016 Hot Vendor in Sales Enablement

Leading B2B commerce provider included in prestigious list for sales enablement

Minneapolis, Minn. - May 10, 2016 — Insite Software, a leading provider of business-to-business (B2B) commerce and data-driven solutions for manufacturers, wholesalers and distributors, announced it has been named to Aragon Research’s list of six Hot Vendors in Sales Enablement, 2016. The new report states, “2016 Hot Vendors in Sales Enablement reflect the growing trend of the growth of different segments in the Sales Enablement market.”1

Founded and led by former Gartner Managing Vice President Jim Lundy in 2011, Aragon Research leverages more than 50 years of combined end user, vendor and analyst know-how to help enterprises make better technology and strategy decisions.

“As you can tell from the small number of software providers we’ve profiled, Aragon is extremely selective when choosing companies for the Hot Vendor List,” said Lundy, chief executive officer (CEO) and lead analyst for Aragon Research. “Many of our Hot Vendors have gone on to do very well over the last three years, including several that launched successful IPOs.”

Aragon Research defines a Hot Vendor as a “new or emerging software vendor who offers a cutting-edge product, service or technology; has made an impact in their respective marketplace; and is known for ‘delighting their customers.’”2 The research firm selected this year’s group of sales enablement vendors primarily because each solution was viewed as helping sales organizations sell more effectively and more productively. In addition, analysts reviewed nominations based on each solution’s sales content management and mobile delivery capabilities, and ability to drive customer engagement. 

“Combining our commerce capabilities with a digital content delivery platform empowers sales teams in a way no other B2B ecommerce solution can,” said Tony Abena, CEO of Insite Software. “Insite bridges online and offline buying, and connects buyers and sellers for a seamless B2B buying experience. As a result, sales reps become significantly more strategic and effective in key B2B selling situations.”

Via its powerful analytics capabilities, Insite’s Storyworks1 digital content delivery platform empowers B2B sales professionals to determine the most effective content for any customer buying scenario. By combining this digital content delivery with Insite’s commerce capabilities, sales people are empowered to add more value to their client interactions, help clients deal with multiple sales scenarios and understand which content works best in specific sales engagements. Insite’s solutions also integrate with leading marketing automation, content management, CRM, ERP and learning management platforms to reduce technology overlap and increase user engagement.

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Assent Compliance Attracts $20 Million Investment To Drive Global Growth

Ottawa, ON - Assent Compliance, an Ottawa-based software as a service (SaaS) and data firm, will continue its drive for innovation and excellence in the regulatory compliance space with the addition of $20 million in growth capital funding.

The investment is led by Boston-based Volition Capital with participation from OpenText Enterprise Application Fund (OTEAF), Business Development Bank of Canada (BDC), National Research Council of Canada Industrial Research Assistance Program (NRC-IRAP), Royal Bank of Canada (RBC) and private investors.

Assent Compliance provides a comprehensive all-in-one compliance automation platform for organizations required to comply with a variety of product stewardship, materials management and ethical sourcing regulations. The funding will enable Assent Compliance to continue to invest in its platform and increase the number of team members across all divisions, particularly in R&D and Product Management. With a current headcount of 165, this growth will involve an additional 100 new hires over the coming 12-18 months.

“We evaluate a lot of technology companies in a wide variety of industries,” said Sean Cantwell of Volition Capital. “Once in awhile, we come across an opportunity like Assent Compliance where we see a great leadership team, a sizable unmet market need, a track record of success and a leading product solution. We are excited to be partnering with the Assent team to help build a meaningful and sizable business that continues to address the many compliance needs of its customers.”

“We are delighted to be partnering with the Assent management team”, said Richard Black, General Partner at OpenText Enterprise Apps Fund. “Assent Compliance has demonstrated their capabilities with proven success working with top tier customers. With the support of an outstanding syndicate of investors, Assent has a unique opportunity to become the global leader in the compliance automation market. “

Global supply chains are complex. Companies are often required, by law, to survey their supply chains to ensure materials are sourced ethically, workers are treated fairly, products are safe and their environmental impact is limited. Assent currently works with over 30 percent of S&P 500 product companies and a network of over 300,000 supplier companies globally to ensure compliance with these regulations.

Assent Compliance helps clients incorporate best practices into their compliance programs and provides them with the tools to survey their supply chains efficiently, without incurring extravagant costs. Assent Compliance also provides educational materials for companies and suppliers to stay ahead of the regulatory curve through an internally-developed, integrated learning management system.

“These are the best times to be rapidly growing a global SaaS company,” said Andrew Waitman, CEO of Assent Compliance. “With Volition’s and our investment groups’ infusion of growth capital, we gain the scale and critical mass to partner with the world’s best companies, protect their brand and ensure they have unfettered access to global markets.”

In the midst of an evolving global regulatory landscape, companies turn to Assent Compliance to fulfill an integral role in the compliance process.

About Assent Compliance:

Assent Compliance, founded in 2005, enables companies to manage and streamline their supply chain and product compliance efforts to ensure their products meet the standards of various market access regulations. Assent currently works with over 30 percent of S&P 500 product companies and thousands of small and medium-size businesses globally.

About Volition Capital:

Volition Capital is a growth equity firm based in Boston, Massachusetts. The Volition team principally invests in high growth, founder-owned companies across different technology sectors. Volition Capital currently manages a portfolio of 17 market leading companies.

About OTEAF:

The OpenText Enterprise Apps Fund (OTEAF) was formed in 2015 and invests primarily in emerging Canadian technology companies that are building disruptive, enterprise applications that leverage the power of the internet, big data, predictive analytics and mobility. OTEAF has offices in Toronto, Ontario and Montreal, Quebec. www.oteaf.vc

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Patrick D. Quirk Joins Pramata Board of Directors

Quirk brings 25+ years of C-Level leadership experience, including Emptoris (an IBM Company), Achievers, Oracle and PeopleSoft, to the Pramata board

BRISBANE, CA – May 3, 2016.  Pramata, the Customer Relationship Intelligence (CRI) company, today announced that Patrick D. Quirk has joined the company’s Board of Directors. Quirk brings more than 25 years of experience in CRM, ERP, finance, supply chain and other high-tech industries, including senior executive leadership at GoldenGate Software, Oracle and PeopleSoft.

As the CEO of Emptoris, Quirk helped the company win and grow more than 200% in 2.5 years.  He was responsible for an organization of 750+ global professionals and oversaw the acquisition by IBM.

“It is an incredible opportunity to join the Pramata board,” said Quirk, founder and general partner of ORCA Equities, LLC. “I’m excited to be part of this visionary team that empowers companies with the intelligence to proactively grow, manage and retain their most rewarding business relationships. The combination of Pramata’s cutting-edge CRI technology and end-to-end delivery approach truly sets Pramata apart in the value we bring to Global 2000 organizations.”

The Pramata Customer Relationship Intelligence (CRI) solution extracts and synthesizes essential information about customers from contracts, billing systems and deal documentation.  Sales, finance, legal and operations teams at B2B companies rely on it to take action on key questions about valuable customer relationships, such as:

·         what has my customer agreed to purchase and what have they paid for?

·         what pricing and discounts are in effect?

·         what are the key dates and triggers?

·         what are the documents that define this customer relationship?

·         what are the risks and opportunities with this account? 

This information is missing or fragmented across CRM, ERP, Configure Price Quote (CPQ), Customer Success Management and other automation solutions, and requires labor-intensive manual processes to access. Pramata’s capabilities extract and present this valuable information in relevant context for companies—accelerating profitability, efficiency and revenue growth objectives. Pramata serves some of the most recognizable companies in telecom, pharma, enterprise software and manufacturing across the Fortune 2000.

“We are thrilled to have Patrick Quirk join our Board of Directors. His customer focus and proven track record in helping fast-track customer success will greatly contribute to Pramata’s growth,” said Praful Saklani, Pramata co-founder and CEO. “His collaboration further validates that Customer Relationship Intelligence is key to empowering world-class companies with the actionable information they need to effectively manage and grow their most valuable relationships.”

About Pramata

Pramata is the Customer Relationship Intelligence company. Its solutions help large B2B companies grow, manage and retain their most complex and valuable customer relationships. Pramata is headquartered in the San Francisco Bay area. More information is available at www.pramata.com.

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Insite Software Kicks Off 2016 With Record Sales

Leading B2B ecommerce and sales enablement provider sets new quarterly sales record, accelerates customer momentum and receives industry recognition during first quarter of 2016

MINNEAPOLIS, MN -- (Marketwired) -- 04/13/16 -- Insite Software, a leading provider of business-to-business (B2B) commerce and data-driven solutions for manufacturers, wholesalers and distributors, today reported a powerful first quarter of 2016 including record sales, major industry momentum, and the release of the latest version of its B2B ecommerce and sales enablement platform.

"Insite's first quarter of 2016 represents the culmination of energy and commitment from team members across the entire company," said Tony Abena, chief executive officer (CEO) of Insite Software. "All our hard work is paying off, as more organizations and the industry at large recognize the unique business benefits our connected commerce platform can deliver." Abena added the company's forecasts show momentum will continue to build throughout the remainder of 2016 as well.

Specifically, Insite realized major advancements in key areas of the company's operations, including:

The biggest sales quarter in company history - In the first three months of 2016, Insite increased product revenue by 65 percent year-over-year, with the highest quarterly bookings in Insite history.

Increased customer and partner momentum - Record numbers of enterprise and mid-market customers selected Insite or went live with Insite-powered websites and portals during the first quarter of 2016. Additionally, during Q1 many customer sites were successfully implemented with the help of an exclusive team of experienced and certified delivery services partners, including Avanade, ICF International, RDA Corp. and Xcentium.

Continued industry recognition - In addition to Forrester's ranking of Insite Software as a Leader in its "The Forrester Wave™: B2B Commerce Suites, Q2 2015"(1) last year, Insite announced in March 2016 it is one of 18 vendors included in a new Forrester Research report entitled "Vendor Landscape: Sales Enablement Automation (SEA) Solutions."(2)

Increased intellectual capital - Insite's executive team gained considerable enterprise technology knowledge and expertise with the appointments of industry veterans Kari Seas to the role of vice president of marketing and Chad Caswell to the position of senior director of engineering; and the promotion of Vice President of Customer Success Jon Greene to senior vice president of commercial success.

Realization of Insite's connected commerce vision - In the first quarter of 2016, Insite marked a major step toward delivering on its connected commerce vision via an initial integration with the Storyworks1 sales enablement/digital content delivery platform it acquired in November 2015. With this integration, sales reps gain a holistic view of customer activity across online and offline sales channels via mobile access to up-to-date customer, order-history and order-status data stored in core, back-end business systems (such as CRM and ERP). Also released in Q1 were extensive architectural and functional enhancements to Insite's commerce platform, including a re-designed and re-architected administration console.

About Insite Software
Insite Software's connected commerce platform brings together commerce, physical sales channels and content/data to drive better B2B buyer and B2C user experiences, and higher sales. Leading global manufacturers, wholesalers and distributors rely on Insite to better engage digitally with buyers and sellers via B2B websites such as customer/buyer portals, sales portals, partner portals and dealer portals. The Insite technology fully integrates with leading ERP, CRM and web content management systems, and can be flexibly deployed either on premises or in public/private clouds. Learn more about Insite Software at www.insitesoft.com. 

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LoanLogics Successfully Completes New Round of $10 Million in Equity Funding

Funds will support its continued growth, expansion of origination technologies and increased research and development

LoanLogics, a recognized leader in loan quality management and performance analytics technologies for the mortgage industry, has announced that it raised $10 million dollars in funding, led by Blue Cloud Ventures with participation from existing investors, including Volition Capital. LoanLogics plans to use the funds to fuel its continued growth, support its expansion into origination technologies, and for research and development to further advance its technology leadership.

Blue Cloud Ventures is a New York-based growth and late-stage co-investment fund that invests in highly successful, innovative and fast-growing cloud enterprise software companies. "Lenders continue to face more demands on their time from regulators and the stakes of non-compliance are greater than ever," said Mir Arif, General Partner of Blue Cloud Ventures. "LoanLogics has developed a reputation for solutions that rely on sophisticated technology to satisfy regulatory issues, starting when the borrower applies for a mortgage until the mortgage is paid off," said Rami Rahal, General Partner of Blue Cloud Ventures.

As part of the $10 million dollar raise, Volition Capital, a Boston-based growth equity firm that invests in high growth, market leading technology companies, has increased its investment in LoanLogics. "Regulators continue to focus much of their attention on establishing regulations designed to ensure loan quality," said Roger Hurwitz, Managing Partner of Volition Capital. "Lenders require a way to stay compliant and that requires automation to process loans with the confidence that issues will be flagged and resolved well before the loan closes and across the entire loan life cycle." Volition Capital has been an investor of LoanLogics' since 2013.

"This latest investment in our company will help fund our continued expansion as a well-capitalized enterprise technology leader," said Brian K. Fitzpatrick, President and CEO of LoanLogics. "We have emerged as the preeminent loan quality management and performance analytics technologies provider. We want to continue to move the industry forward with leading-edge, efficient technology that truly moves the needle forward with respect to reducing lender production costs."

About LoanLogics

LoanLogics was founded eleven years ago to improve the transparency and accuracy of the mortgage process and improve the quality of loans. LoanLogics serves the needs of residential mortgage lenders, servicers, insurers, and investors that want to improve loan quality, performance and reliability throughout the loan lifecycle. It develops advanced solutions that help clients validate compliance, improve profitability, and manage risk during the manufacture, sale and servicing of loan assets. Achieving these goals was the motivation in the development of the industry's first Enterprise Loan Quality and Performance Analytics Platform. To learn more, visit www.loanlogics.com.

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Gov. Nixon highlights growing tech sector in Kansas City’s Crossroads Arts District

Governor announces additional support for LaunchCode Kansas City office and expansion of San Francisco-based tech firm Pramata

KANSAS CITY, Mo. – Feb. 11, 2016. Gov. Jay Nixon today visited the Sprint Accelerator to highlight the growing technology sectors of both Kansas City and the state of Missouri, and to announce more high-tech job creation and development in the city’s Crossroads Arts District.

The Governor announced that LaunchCode, a nationally-recognized program that helps close the tech talent gap, will receive an additional $250,000 from the Missouri Technology Corporation to expand its operations in the Crossroads. Gov. Nixon was also joined by Praful Saklani, founder and CEO of Pramata, a tech firm based in San Francisco, to announce Pramata’s decision to open a Midwest office and create 15 jobs in the district.

“Kansas City’s thriving business community and highly-educated workforce make it the ideal location for tech companies to locate and grow,” Gov. Nixon said. “The burgeoning technology scene here in Kansas City’s Crossroads is a big reason why Missouri is a nationally-recognized leader in high-tech jobs and innovation. By balancing budgets and making smart investments in education and entrepreneurship, we will continue to move Kansas City and the entire state forward.”

“The addition of LaunchCode and Pramata to the Crossroads Arts District further enriches Kansas City as a center of high-tech entrepreneurship and jobs,” said Kansas City Mayor Sly James. “It takes many partners to bring this kind of explosive growth, and we’re grateful to Missouri and Gov. Nixon for helping to make Kansas City one of the hottest start-up cities in the nation.”

LaunchCode was founded in 2013 by Square’s Jim McKelvey in St. Louis. Located at the Sprint Accelerator in the Crossroads Arts District, the new LaunchCode office is already in its first phase of development, and building relationships with Kansas City-based companies that have tech talent needs. To date, LaunchCode has partnered with several area businesses, including startup firms Blooom, Eye Verify and Venture 360. Computer education and skills training are expected to start this spring.

“We’re proud to have the Missouri Technology Corporation as our lead funder in Kansas City,” McKelvey said. “The Governor’s vision for innovation in Missouri has been critical to our success statewide, and will help us continue our mission of creating better lives and communities.”

“Kansas City offers a unique combination of a skilled talent pool along with a central location,” Saklani said. “It’s the ideal place to anchor our U.S. expansion and a fantastic base from which to serve our customers. We’re looking forward to being a member of and contributor to the local community.”

Pramata is the Customer Relationship Intelligence™ company, offering solutions that help large B2B (business to business) companies retain and grow their most complex, and most valuable, customer relationships. With customers throughout North America, its new Kansas City office will provide sales support and administrative functions for its offices located on both coasts.
To assist with Pramata’s expansion, Missouri has offered a strategic economic incentive package that the company can receive if it meets certain job creation criteria. The Missouri Partnership, the Economic Development Corporation of Kansas City, and the Kansas City Area Development Council also assisted the company with its expansion.

Gov. Nixon has made it a priority to grow and support the state’s IT sector, which was identified in Missouri’s strategic initiative for economic growth as an industry poised for expansion. In 2015, MTC also provided $250,000 through its MOBEC program for LaunchCode to start their apprenticeship and job-placement program in Kansas City.

Today’s announcement brings the total support from MTC for the LaunchCode Kansas City expansion to $500,000. In addition, in 2015, Gov. Nixon announced $604,600 in state support for the development of LaunchCode’s new Mentor Center in St. Louis, a learning and technology skills development hub targeted towards disadvantaged youth.

The Governor’s Fiscal Year 2017 budget includes an additional $10 million for programs administered by MTC, for a total of $28 million designated to growing the state’s innovative community and creating high-tech jobs. Since 2011, MTC has co-invested in 82 companies, which have in turn been able to leverage additional private investments of more than $280 million.
Recent census data showed Missouri led the nation in new business creation, growing by 16 percent from the previous year. In Fiscal Year 2015, Missouri ranked – for the first time – as a top ten state for startup funding, according to Forbes.

Home to one of the first Google fiber projects in the nation, Kansas City’s tech scene continues to attract businesses of all sizes. Over the years, it has been ranked as one of the top cities for women in tech (seedrankings.com), Best places for Tech Jobs (Nerd Wallet), and was recently named one of Business Insider’s top 10 fastest growing cities for startups. For the second year in a row, this September, Kansas City is set to host Techweek, the nation’s leading technology conference and festival that gathers industry heavyweights and emerging tech voices to showcase local innovations.

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TraceLink Reports 2015 Annual Revenue Growth of 104% and Two-Year Revenue CAGR of 111%

NORTH READING, MA--(Marketwired - Feb 3, 2016) -  TraceLink Inc., the world's largest track and trace network for connecting the life sciences supply chain and eliminating counterfeit prescription drugs from the global marketplace, today announced financial results for the fourth quarter and full year 2015. Growth highlights include:

  • A 104 percent revenue increase year-over-year; making 2015 the second-consecutive year where the company has delivered revenue growth over 100 percent;
  • A two-year revenue compound annual growth rate (CAGR) of 111 percent,
  • A 148 percent increase in customer growth year-over year; and,
  • A 125 percent increase in employee growth year-over-year.

"The past year was another phenomenal growth period for TraceLink, with our Life Sciences Cloud platform dominating the competitive landscape," said Shabbir Dahod, president and CEO of TraceLink. "As serialization deadlines move closer, the industry is recognizing just how complex the network, scalability, and compliance requirements are -- and that the only way to ensure supply is with a comprehensive solution that can deliver on all of the requirements. Companies running serialization tests at scale are seeing RDBMS databases fail. Those implementing point-to-point connections with contract manufacturers and trade partners are facing unreasonable project timelines with extraordinary costs. Others are learning that achieving compliance in different countries is more than simply generating reports for the government. With more than a decade of development experience and a team of more than 200 employees focused explicitly on every nuance of track and trace requirements, we're able to deliver the only proven, in-market solution that enables pharmaceutical companies to achieve regulatory compliance with the least amount of cost, time and risk."

Additional growth highlights for 2015 include:

  • Expanding the company's international footprint to support rapid global growth -- with two new international office locations in London, UK and Mumbai, India;
  • Building the world's largest track and trace network -- of more than 200,000 pharmaceutical manufacturers, distributors and dispensers -- including more than 680 CMOs -- to facilitate instant collaboration and exchange of compliance data and information;
  • Delivering 15 integrated, out-of-the-box drug traceability solutions -- that are available today to meet the diverse business, regulatory and government reporting requirements of the US, EU, Brazil, China, India, Saudi Arabia, and South Korea;
  • Saving the industry over $1.7 billion in system integration costs -- through the elimination of over 116,000 point-to-point connections;
  • Protecting 1.4 billion drug products -- moving through the global supply chain;
  • Processing 61.3 million Transaction Histories -- for US DSCSA lot-level compliance;
  • Ranking number 293 on Deloitte's Technology Fast 500™ -- a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America; and,
  • Receiving the 2015 GS1 Brazil Automation Award -- for a partnership with Roche and SPI in developing an ANVISA pilot solution to meet the Brazil RDC 54 track and trace regulation.

To learn more about meeting global pharmaceutical compliance deadlines and how to build a flexible serialization, track and trace, and reporting platform for the US, the EU, China, Brazil, Germany, South Korea, India, Turkey, Argentina and other countries, please visit www.tracelink.com.

About TraceLink
TraceLink is the world's largest track and trace network for connecting the Life Sciences supply chain and eliminating counterfeit prescription drugs from the global marketplace. Leading businesses, including 16 of the top-20 global pharmaceutical companies, trust the TraceLink Life Sciences Cloud to deliver complete global connectivity, visibility and traceability of pharmaceuticals from ingredient to patient. A single point and click connection to the Life Sciences Cloud creates a supply chain control tower that delivers the information, insight and collaboration needed to improve performance and reduce risk across global supply, manufacturing and distribution operations. A winner of numerous industry awards including the Amazon AWS Global Start-Up Challenge Grand Prize and the Edison Award for Innovation in Health Management, the TraceLink Life Sciences Cloud is used by businesses across the globe to meet strategic goals in ensuring global compliance, fighting drug counterfeiting, improving on-time and in-full delivery, protecting product quality and reducing operational cost. For more information on TraceLink and our solutions, visit www.tracelink.com or follow us on LinkedIn, Twitter and Facebook.



Read more: http://www.digitaljournal.com/pr/2824405#ixzz3zJrDY0lq

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B2B eCommerce Leader Insite Software Acquires Sales Enablement and Digital Content Delivery Provider Storyworks1

Acquisition bolsters the company’s connected commerce platform strategy, adding rich functionality to address the new realities in the era of digitally enabled B2B selling

Minneapolis, Dec. 15, 2015 — Insite Software, a leading provider of business-to-business (B2B) commerce and data-driven solutions for manufacturers and distributors, today announced it has acquired mobile sales enablement and digital content delivery platform provider Storyworks1.

The Storyworks1 acquisition bolsters Insite Software’s connected commerce platform strategy, helping customers increase revenues by supporting digitally enabled B2B sales engagements. Insite/Storyworks1 enables next-gen buyer/seller experiences, helping B2B companies better meet specific buyer needs and provide strategic direction on product requirements—all while leveraging existing technology investments.

“The combination of Insite Software and Storyworks1 will enable our customers to leverage both commerce and content/data to help drive both online and offline sales,” said Tony Abena, chief executive officer (CEO) of Insite Software. “By connecting data in core business systems—ERP, CRM—sellers can use the most effective and efficient sales channels to sell the right products to the right customers at the right time. We call this connected commerce.”

“At the same time, existing customers often provide the greatest potential for growth for many businesses, with account-based sales forces best positioned to capture these revenues. Yet most sales enablement tools are designed to help sellers capture only net-new revenue,” continued Abena. “The Storyworks1 platform is unique in that it will help B2B sales teams drive faster, better business outcomes by unlocking the value of content and data across both online, self-service commerce transactions and more-complex, offline, rep-based use cases.”

Recently named a “Leader” in B2B eCommerce by industry analyst firm Forrester Research1, Insite Software is a top B2B digital commerce platform provider focused on the specific needs and supporting the complex operations of manufacturers and distributors. The company has experienced more than 50 percent annualized product revenue growth in the past two years, securing customer wins with organizations ranging in size from $350 million to $10 billion in revenue.

Storyworks1 is the digital content delivery platform that connects sales organizations with the tools they need to create powerful customer buying experiences, anywhere. The Storyworks1 platform syncs and updates digital sales content in real-time, enabling sales teams to access the content quickly—whether in the office or in the field—and on any mobile device. The platform also provides sales teams with a greater understanding of sales activity and customer buying cycles via constantly updated, in-depth analytics. Storyworks1’s latest platform release offers enhanced security controls, a highly intuitive and redesigned interface, and the ability to access content while offline, which eliminates dependencies on unpredictable wireless networks and remote mobile coverage.

According to Forrester Research2, “B2B companies that ignore their customers’ emerging digital-first research and buying preferences will lose significant share in the next few years. ... B2B companies must create a digitally-enabled B2B selling model that aligns with modern digital-first B2B buyer behavior and drives a superior cross-channel customer experience.”

Connecting Commerce, Content and Online/Offline Sales Channels

The Insite and Storyworks1 combination addresses the new realities of digitally enabled, B2B buyer/seller relationships. With Insite/Storyworks1, B2B sellers in both self-service online and complex offline buying situations can more easily accommodate changing buyer expectations and increase productivity through insights into the best next step for each and every sales cycle.

  • Guided selling for proactive, consultative upsell, cross-sell and customer retention—Empowers account-based sales reps to adopt the role of trusted advisor for both online purchases and offline customer buying activities while focusing efforts on higher-value account opportunities. Key features include: tools to drive additional revenue through relevant recommendations for cross-sells and up-sells; streamlined access to customer sales order history, including order status and buying/browsing activities for both online and offline purchases; a dashboard highlighting key buyer/account information, such as buyer-specific pricing and predictive deal/product scores; and the ability to respond online or offline to requests for quotes (RFQs).
  • Improved operational efficiency—Provides easy, mobile access to relevant, timely sales content and sales enablement tools while automating workflows and eliminating error-prone, manually intensive tasks in areas such as order entry and quotation via a sophisticated, rules-driven configure price quote (CPQ) process. Key features include: mobile apps for iOS, Android and Windows for easy, anytime access; integration with Salesforce.com, enabling users to easily locate and update existing Salesforce.com records directly from the Insite application; and integration with InsiteCommerce, allowing users to create quotes, check pricing and product availability, and close orders quickly in the field.

At the same time, buyers will benefit from a seamless, 360-degree buying experience across digital/physical channels, throughout the buying lifecycle.

  • Self-service, 24/7 online portal—Enables buyers to view holistic order status and history from all online and offline purchases; request or approve a quote; and access inventory availability, customer-specific pricing and product content such as catalogs, data sheets, training materials and how-to videos.
  • Two-way, cross-channel order creation—Gives buyers flexibility to start an order online, for offline completion by the sales rep; alternatively, reps can initiate a quote online for buyers to finish offline.

“With Storyworks1, we provide our field sales force with the most current, relevant marketing and client data to accelerate the sales process and improve the customer experience,” said Jim Heinze, director of sales, North America, The Toro Company. “Storyworks1 also builds key performance analytics, so we know what’s really effective for our sales force. The tool not only pushes information out to the field—it also provides valuable data back for management to refine and improve both content and process.” 

“There’s an evolution underway in B2B sales,” said Storyworks1 CEO Jeff Fritz. “Insite/Storyworks1 gives organizations the next-generation sales enablement and buyer engagement tools they need to win. Insite customers now will be able to arm their field sales representatives with a ‘mobile briefcase’ of current product collateral, a catalog of product content, and data insights about who is browsing or buying online, as well as enable them to access key business systems and process orders while in the field. This increased agility gives busy field sales reps one streamlined task flow to proactively support the entire customer buying experience—regardless of whether a sale originated online or offline.

About Insite Software

Insite Software powers the Connected Commerce Suite (CCS) for leading global manufacturers and distributors that brings together commerce, channels and content/data to drive better B2B buyer and B2C user experiences and higher sales. Approaching 300 customers globally, Insite CCS is used by many leading companies to digitize and engage dealers, franchisers, sales reps, stores, contractors, buyers and consumers; is fully integrated with leading ERP, CRM and web content management systems; and can be flexibly deployed either on premises or in public/private clouds. Learn more about Insite Software at www.insitesoft.com.

About Storyworks1

Storyworks1 is an enterprise-class digital content delivery platform for organizations with large, account-based sales operations. Storyworks1 is a Software-as-a-Service platform that provides marketing information to the field, while reporting key data on sales activity to management. Storyworks1 offers seamless integration with most CRM, CMS, LMS, and other enterprise marketing and operations applications. For more information, visit Storyworks1.com.

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Pramata Raises $10 Million, Adds Essential Customer Contract and Billing Data to CRM

BRISBANE, CA – December 14, 2015. Pramata, the Customer Relationship Intelligence company, today announced a new financing round of $10 million. The Series A growth equity round was led by Boston-based Volition Capital, joined by current investors Argosy Capital and Peninsula Ventures.

Pramata Customer Relationship IntelligenceTM extracts essential information about customers from contracts and billing systems. Sales and customer-facing teams at B2B companies rely on it to answer key questions about complex, negotiated customer relationships, such as:

  • what has my customer agreed to purchase and what have they paid for?

  • what pricing and discounts are in effect?

  • what are the key dates and triggers?

  • what are the documents that define this customer relationship?

  • what are the risks and opportunities with this account?

This information is missing from CRM, Configure Price Quote, Customer Success Management and other sales force automation solutions. Companies often try to solve for it with inefficient, labor-intensive manual processes.

“Highly negotiated customer contracts define complex B2B relationships,” said Praful Saklani, Pramata co-founder and CEO. “Teams spend too much time trying to extract and understand the historical information buried in them, trying to piece together the puzzle of the current relationship. With Pramata, they can immediately leverage customer intelligence to focus on action to drive retention and growth results. ”

“We believe Pramata uniquely solves the enterprise’s need for more accurate, comprehensive and up-to-date information about current customer relationships,” said Larry Cheng, Managing Partner of Volition Capital and new member of the Pramata board of directors. “This investment will help Pramata accelerate growth and deliver its unique value to an even broader set of customers.”

Leading companies including CenturyLink, Cisco, Comcast, Medtronic, Truven, FICO and Novelis have adopted Pramata.

“Some of the best run companies on the planet rely on Pramata to help their sales and customer-focused teams work more effectively, efficiently and productively,” said Saklani. “Adding growth equity will help us accelerate product development, extend our reach and get us closer to our goal of making Customer Relationship Intelligence the gold standard for how enterprises add value to, and get more value from, their current customer relationships.”

More information about the Pramata Customer Relationship Intelligence solution is available at www.pramata.com.

About Pramata

Pramata is the Customer Relationship Intelligence company. Its solutions help large B2B companies retain and grow their most complex, and most valuable, customer relationships.

Pramata is headquartered in the San Francisco Bay area. More information is available at www.pramata.com. 

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TraceLink Year-to-Date Momentum Accelerates With Q3 2015 Revenue Growth of 92% and Customer Growth of 93%

NORTH READING, MA--(Marketwired - Oct 28, 2015) - TraceLink Inc., the world's largest track and trace network for connecting the life sciences supply chain and eliminating counterfeit prescription drugs from the global marketplace, today announced financial results for the third quarter 2015. Growth highlights for the quarter include:

  • A year-to-date revenue increase of 92 percent over the same period in 2014;
     
  • An 81 percent revenue increase year-over-year;
     
  • A two-year revenue CAGR of 113 percent, up from 70 percent in Q3 2014;
     
  • A 93 percent increase in customers year-to-date; and,
     
  • A 133 percent increase in employee growth year-over-year, with 19 percent of 2015 new hires in local international markets.
     

"We continue to experience widespread adoption of our solutions. As pharmaceutical companies, CMOs, wholesale distributors, and dispensers evaluate their options for compliance, most recognize that the Life Sciences Cloud offers the widest range of integrated, out-of-the-box drug traceability solutions that require the least amount of cost, implementation time, and risk," said Shabbir Dahod, president and CEO of TraceLink. "While other companies provide point solutions for compliance, TraceLink is the only company transforming the global pharmaceutical supply chain into an end-to-end digital network. With nearly 200,000 pharmaceutical suppliers exchanging compliance data on the Life Sciences Cloud, we're seeing a dramatic increase in the number of companies seeking our solutions once they learn that 90 percent of their suppliers, or greater, are already on the TraceLink network."

Additional growth highlights for the third quarter include:

  • Protecting more than 1 billion drug products moving through the global supply chain -- a 48 percent increase over Q2 2015;
     
  • Processing 23.3 million Transaction Histories for US DSCSA lot-level compliance in Q3 -- a 135 percent increase over the 9.9 million Transaction Histories processed in Q2 2015;
     
  • Processing more than 156 million serialization events in Q3 for pharmaceutical products in China, South Korea, Turkey, India, and the US -- bringing the cumulative total of serialized events processed by TraceLink at the close of Q3 to 2.3 billion; and,
     
  • Integrating more than 521 suppliers into the Life Sciences Cloud to replace paper compliance workflows with end-to-end data exchange between trade partners -- a 24 percent increase in integrated suppliers over Q2 2015.
     

To learn more about meeting global pharmaceutical compliance deadlines and how to build a flexible serialization, track and trace, and reporting platform for the US, the EU, China, Brazil, Germany, South Korea, India, Turkey, Argentina and other countries, please visit www.tracelink.com.

About TraceLink
TraceLink is the world's largest track and trace network for connecting the Life Sciences supply chain and eliminating counterfeit prescription drugs from the global marketplace. Leading businesses, including 16 of the top-20 global pharmaceutical companies, trust the TraceLink Life Sciences Cloud to deliver complete global connectivity, visibility and traceability of pharmaceuticals from ingredient to patient. A single point and click connection to the Life Sciences Cloud creates a supply chain control tower that delivers the information, insight and collaboration needed to improve performance and reduce risk across global supply, manufacturing and distribution operations. A winner of numerous industry awards including the Amazon AWS Global Start-Up Challenge Grand Prize and the Edison Award for Innovation in Health Management, the TraceLink Life Sciences Cloud is used by businesses across the globe to meet strategic goals in ensuring global compliance, fighting drug counterfeiting, improving on-time and in-full delivery, protecting product quality and reducing operational cost. For more information on TraceLink and our solutions, visit www.tracelink.com or follow us on LinkedIn, Twitter and Facebook.

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Ensighten Raises $53 Million in New Funding to Accelerate Global Leadership and Innovation for its Omni-Channel Customer Data Platform

Leader in Enterprise Tag Management Will Use Funds to Extend Platform Capabilities to Serve as the Single Source of Unified Customer Data for Global Brands

 

SAN JOSE, Calif., October 19, 2015 – Ensighten, the leading global omni-channel data and tag management provider, today announced that it has raised $53 million in debt and equity financing to further its mission of helping global brands simplify their customer data operations and drive more intelligent interactions based on a single view of the customer. Existing investors Insight Venture Partners, Lead Edge Capital, Mack Capital and Volition Capital led the new funding round, with participation from Silicon Valley Bank (NASDAQ: SIVB).

The fresh capital will be used to accelerate innovation and sales of its omni-channel customer data platform, which is comprised of enterprise tag management, mobile app deployment and optimization, and customer profile creation and activation. Ensighten is the recognized global leader in enterprise tag management by revenue, and the only vendor to offer a comprehensive, independent platform for deploying third-party technologies on mobile apps, as well as optimizing mobile app experiences. Combined with its differentiators in data privacy and governance, and its unique ability to handle marketing use cases at any level of global sophistication, Ensighten has seen a banner year in 2015, adding such customers as Christopher & Banks, Citibank, Coca-Cola, Colgate-Palmolive, Delta, HD Supply, M7, Nationwide, PayPal, and SunTrust Bank.

“Ensighten helps some of the biggest brands in the world transform their marketing operations by making it easy to leverage their most prized asset: customer data,” said Nikitas Koutoupes, Managing Director at Insight Ventures Partners. “We are excited to have the opportunity to further our investment in Ensighten, which plays a highly strategic and foundational role within the marketing data infrastructure of its global brands.”


Year-to-date financial, operational and product innovation highlights, include:

·       Ranking within the Inc. 500 for the second consecutive year, with sales growth of 1,012 percent over the last three years thanks to a surge in customer growth and retention. Inc. Magazine’s exclusive list showcases the nation’s fastest-growing private companies.

·       Rapid overseas growth and investment, including the appointment of industry veteran Ian Woolley as the General Manager of EMEA.

·       The launch of a patented real-time no-SDK mobile app optimization and deployment platform, that helps marketers and mobile teams deliver greater ROI by boosting in-app customer conversion, engagement and loyalty without having to ever repeat the app certification process.

·       Enhanced data privacy and security capabilities, providing global, multi-national corporations unprecedented control over how customer data is collected and exchanged over digital channels.

·       Upgrades to the company’s market-leading enterprise tag management system, Ensighten Manage, and its unified customer profile management solution, Ensighten Activate, including the creation of an open API for leveraging rich customer data into key marketing execution systems.

·       The launch of nearly 1,000 turnkey digital marketing vendor integrations, including all go-to applications spanning analytics, advertising, e-mail, marketing automation, personalization, search and many more. These seamless integrations give Ensighten one of the largest eco-system footprints in the industry.

·       The successful launch of AGILITY 2015, the company’s global annual user conference, which attracted 700+ attendees and record vendor partner participation, and featured more than 40 customer speakers, including HP, Home Depot, CDW, E-Trade, Fidelity, TD Bank, Symantec, and Viacom. Ensighten is also in the midst of a sold-out multi-city user tour, featuring customer speakers such as Coca-Cola, Delta, TUI, United Airlines and many more.

“Ensighten’s momentum and success in addressing enterprise-level challenges around data management and unification made this an easy decision,” said Larry Cheng, Managing Partner at Volition Capital. “We were impressed by the growing pedigree of global brands, the vision, and the experience of the management team.”

“Impressive revenue growth along with extremely high customer satisfaction levels make Ensighten an exciting company for us to partner with,” said Joe Restagno, Managing Director for Silicon Valley Bank. “This financing is a testament to Ensighten’s momentum, and we look forward to helping the team to deliver on its mission.” 

“We are grateful to our investment partners for this new financing, which will be used to aggressively fund product innovation, global sales, customer support, and other key growth objectives,” said Josh Manion, Chief Executive Officer of Ensighten. “We are also thankful to our many customers and partners for their continued trust in us serving as their centralized customer data platform for fueling their omni-channel marketing initiatives.”

About Ensighten

Ensighten, the global leader in omni-channel data and tag management, is changing the face of digital marketing by transforming the way enterprises collect, own and act on their customer data across all marketing channels and devices. The Ensighten Open Marketing Platform enables enterprises to achieve true one-to-one personalization, accelerate the execution and optimization of their marketing initiatives and deliver superior user experiences. Ensighten, with its unique hybrid-tagging™ technology, powers companies generating over $1.9 trillion in revenue in over 150 countries. The world’s leading brands (Microsoft, Capital One, United Airlines and T-Mobile) achieve marketing agility by implementing Ensighten’s single line of code. Ensighten is headquartered in the heart of Silicon Valley in San Jose, with offices in San Diego, London and Sydney. To learn more visit www.ensighten.com, and join the conversation on LinkedIn (linkedin.com/company/ensighten) and Twitter (@ensighten).

 

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Visual IQ Introduces Advanced Attribution Platform Upgrades Designed for Brand Marketers

IQ Envoy for Branding and TV Attribution Provide Marketers with More Control to Measure and Optimize Branding Efforts

 

Needham, Mass, Sept. 30, 2015 - Visual IQ, the leading cross channel marketing attribution software provider, today announced significant enhancements to its IQ Intelligence Suite with the introduction of IQ Envoy for Branding and TV Attribution. The upgrades will provide marketers with the tools they need to effectively measure the true impact that each media channel and tactic has on brand engagement – a metric that has previously been very difficult to quantify.

To address these challenges, Visual IQ has developed two new features that provide a single currency for measurement and arm brand marketers with the same measurement and scenario planning capabilities that are available for direct response.

IQ Envoy for Branding

A core product within the IQ Intelligence Suite, IQ Envoy runs marketing performance data from multiple sources through Visual IQ's TrueAttribution® process, which calculates the impact that every marketing touchpoint and attribute has on achieving marketing goals. The output is a set of TrueMetrics™ that reflect the actual amount of credit each touchpoint deserves for producing a desired outcome.

For brand marketers, IQ Envoy for Branding uses the science of TrueAttribution to calculate a TrueEngagement Score™, a single currency for branding measurement and optimization across all channels and tactics. This metric incorporates multiple brand engagement activities, such as website interactions, video views, rich media ad interactions, and more, into an overall key performance indicator (KPI) metric, providing brand marketers with a unified view of media’s true impact on brand engagement, and the ability to optimize their efforts at a granular level (keyword, placement, creative, etc.) in order to drive incremental brand lift. Additionally, brand marketers can measure de-duplicated reach across channels, devices, and publishers, and quantify each brand engagement activity’s impact on conversions.

TV Attribution

In addition to IQ Envoy for Branding, Visual IQ is introducing a new TV Attribution solution to help brand marketers measure TV advertising's impact on driving brand engagement KPIs. As part of this roll-out, Visual IQ is partnering with Rentrak, the leading provider of worldwide consumer viewership information, to collect granular TV impression data on a daily basis, enabling marketers to measure TV’s impact on digital responses for each attribute of TV advertising, such as network, telecast, daypart, and more. With Visual IQ’s TV Attribution solution, clients will not only be able to measure and optimize their TV buys at a more granular level, but also on a much faster basis than allowed by traditional, survey based measurement methods.

"Rentrak’s precise television measurement combined with Visual IQ’s meticulous attribution science opens a whole new door for brand marketers," said Rentrak's President of National Television Chris Wilson. “We’re excited to partner with Visual IQ to help brand marketers quantify how their TV advertising impacts brand engagement responses."

"Our customers asked for the ability to measure the impact of their upper- and mid-funnel branding campaigns with as much rigor as their direct response efforts, and we answered,” said Manu Mathew, co-founder and CEO of Visual IQ. “We're empowering brand marketers by giving them the robust advanced attribution capabilities they need to fully understand the impact of their branding efforts – across both TV and digital.”

About Visual IQ

Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.

Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum's 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.

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Introducing Velocify Pulse, a Uniquely Complete Sales Acceleration Platform

Velocify Focuses on Speed, Control, and Motivation to Drive Sales Growth with New Velocify Pulse Platform

 

Los Angeles – Sept. 1, 2015 — Velocify today announced the launch of Velocify Pulse™ – the industry’s first full-featured, enterprise-class sales acceleration solution. Velocify Pulse takes a universal approach that accelerates every step in the sales cycle, and aligns everyone in the sales organization on the same platform, from prospectors to lead responders to closers. Velocify Pulse also gives sales managers precise controls to accelerate sales performance in a predictable way.

“Companies aiming to achieve exceptional growth all want to accelerate their sales process, but the problem is they can’t operate at speed if they don’t have control,” said Nick Hedges, president and CEO of Velocify. “Focusing on speed alone is like giving a Ferrari to someone who has never driven a car before – it will probably end badly. That’s why Velocify focusses on allowing teams to operate with velocity and discipline simultaneously.”

A Universal Platform to Accelerate the Entire Sales Process

Velocify Pulse enables companies to accelerate their sales performance by taking an insights-driven approach to developing the optimal sales processes, motivating people to follow the plan through rewardification, and keeping the entire organization aligned on a single platform that covers everything from prospecting, to lead response, to closing the final deal.

 An Insight-Driven Approach to Selling Provides Precision Control

 Acceleration and control ultimately result from defining optimal sales processes for the entire organization. Velocify Pulse empowers sales leaders to take an insights-driven approach, using rules, logic, behavior, and historical data to determine the most effective sales strategies.

Unlike other sales acceleration solutions, which only set sales processes using black-box predictive analytics algorithms, Velocify Pulse provides a complete toolbox that allows sales leaders to be prescriptive and not just predictive by defining their strategy using a wide array of factors. Furthermore, it offers complete visibility into how each part of the sales process works, so that leaders can adjust specific aspects to continually improve team performance.

“Predictive analytics is certainly a part of the equation, but sales leaders should not hand control over to predictive analytics entirely,” said Hedges. “A prescriptive insight-based approach is really critical to optimizing sales processes and accelerating sales performance.”

 Motivate Through Rewardification, Because Sales Is Not a Game

Of course, a clearly defined and transparent sales process is useless if salespeople mostly choose to ignore it. To deal with this issue, companies have turned to gamification to entice reps to “play along” with optimal sales processes. It’s a sensible approach to take in a variety of sales scenarios but does suffer from the one big drawback that game-centric motivation tends to get old quickly.

Velocify Pulse motivates salespeople on the principle of rewardifcation – that is, delivering valuable incentives to salespeople that follow best practices and generate results.

“What sales people are most motivated by after compensation is getting more leads and better leads,” said Hedges. “If I tell a sales person you can have a virtual trophy or more really good leads, you know what they are going to want.”

The Velocify platform uses advanced distribution features to send more, higher-quality leads to reps that successfully follow the sales strategy and get good results, encouraging everyone to adopt the best practices that lead to more conversions.

The Industry’s First Full-Featured Sales Acceleration Platform

Finally, Velocify Pulse enables the entire sales organization to move faster with a universal platform that encompasses every step in the sales cycle. Sales leaders can use Velocify Pulse to set processes for prospectors, lead responders, inside sales teams, remote teams, and field sales teams to ensure that strategy and behavior are aligned across the entire organization.

Rounding out the Velocify Pulse offering is a new tool for prospectors called Velocify SalesCaddy™, which allows sales teams to prospect like pros. Just like a golf caddy, the solution is with the sales rep wherever they are – on the web, their email inbox or the Velocify Pulse dashboard. Velocify SalesCaddy has two components, SocialCaddy™, which enables sales reps to build prospect lists using LinkedIn, and MailCaddy™, which connects to Gmail and Office365 for seamless communication with prospects.

Velocify Pulse allows all salespeople to work together on the same platform, delivering universal control over high-velocity sales processes. To learn more about this new release, please read our blog post that provides further detail on the launch of Velocify Pulse.

About Velocify

Velocify is a market-leading provider of cloud-based intelligent sales software, designed for high-velocity sales environments. Velocify helps sales teams keep pace with the speed of opportunity and increase revenue by driving rapid lead response, increased selling discipline, improved productivity, and actionable selling insights. The company has helped more than 1,500 companies across a variety of industries improve customer acquisition practices and sales performance. Velocify was recently recognized as one of the fastest growing companies in North America by Deloitte and a Best Place to Work by the Los Angeles Business Journal.

For more information about Velocify or its technology, please visit the company’s website and blog, or follow the company on Facebook, Twitter, LinkedIn or YouTube.

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