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Volution Capital

AdTech

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  • Volution Capital
      • Adtech
      5 MIN READ
    Interview with Aditude CFO Josh Schenker
    BY Volition Press 9/25/24
    Interview with Aditude CFO, Josh Schenker, where we talked to him about the company's recent acquisition of Hashtag Labs and more.
  • Volution Capital
      • Adtech
      3 MIN READ
    Interview with Aditude CEO Jared Siegal Discussing CPMStar Acquisition
    BY Volition Press 4/9/24
    CPMStar is a leading monetization and SSP (supply side platform) for gaming developers and publishers. The Company is the first and largest advertising solution focused on gamers reaching…
  • Volution Capital
      • Adtech
      3 MIN READ
    Walmart’s $2.3 Billion VIZIO Acquisition is a Gateway to Consumer Insights
    BY Jim Ferry 3/19/24
    Walmart recently announced the $2.3 billion acquisition of VIZIO, the TV manufacturer behind the SmartCast operating system (OS).
  • Volution Capital
      • Adtech
      3 MIN READ
    Streaming Media: Jim Ferry on the State of Media Financing 2023
    BY Volition Press
    +1
    • Jim Ferry
    4/15/23
    Last week, Volition Capital Principal was featured in an interview by Streaming Media titled "The State of Media Technology Financing 2023."
  • Volution Capital
      • Adtech
      6 MIN READ
    Why We’re Excited About Ad Tech
    BY Jim Ferry 5/4/22
    Digital advertisers have been on a test-and-learn odyssey the past few years as they’ve adapted to emergent technology, shifts in consumer behavior, and impending changes to third-party…
  • Volution Capital
      • Adtech
      3 MIN READ
    The Year of Consent in Advertising
    BY Emily Pawlak 5/3/22
    The cookie — the small piece of computer code that lets advertisers track user behavior online — is about to become obsolete. First announced in 2020, then postponed until 2023, the…
  • Volution Capital
      • Adtech
      3 MIN READ
    The Rise of Ad-Supported Streaming
    BY Jim Ferry 5/2/22
    It may be surprising to learn that the average US household uses 8.8 streaming services, up from just 4.0 services in 2016.¹ While this may seem like a lot, there has been a steady rise…
  • Volution Capital
      • Adtech
      3 MIN READ
    The Historical Hatred of Adtech Amongst Investors
    BY Emily Pawlak 4/15/22
    A common dialogue during Volition calls goes as follows: “One of our key focus areas is Adtech…”, to which the typical response is: “sorry to hear that”. It is no surprise that…
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