CPMStar is a leading monetization and SSP (supply side platform) for gaming developers and publishers. The Company is the first and largest advertising solution focused on gamers reaching…

Walmart recently announced the $2.3 billion acquisition of VIZIO, the TV manufacturer behind the SmartCast operating system (OS).

Last week, Volition Capital Principal was featured in an interview by Streaming Media titled "The State of Media Technology Financing 2023."

Digital advertisers have been on a test-and-learn odyssey the past few years as they’ve adapted to emergent technology, shifts in consumer behavior, and impending changes to third-party…

The cookie — the small piece of computer code that lets advertisers track user behavior online — is about to become obsolete. First announced in 2020, then postponed until 2023, the…

It may be surprising to learn that the average US household uses 8.8 streaming services, up from just 4.0 services in 2016.¹ While this may seem like a lot, there has been a steady rise…

A common dialogue during Volition calls goes as follows: “One of our key focus areas is Adtech…”, to which the typical response is: “sorry to hear that”. It is no surprise that…

The age of streaming is in full swing, and with it the rise of AdTech terms to define the new era of content consumption. As many have likely heard, one of the most significant terms since…