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Acquisition Serves as Point of Entry for Velocity Platform in UK, Europe and Asia


iPipeline Acquires UK-based Assureweb

EXTON, Pa.–(BUSINESS WIRE)–iPipeline®, the leader in on-demand marketing, selling and processing solutions for the nation’s top insurance carriers, distributors and producers, today announced the acquisition of Assureweb®, a leading UK-based provider of SaaS-based electronic quote and application services to the Life, Pensions and Mortgage marketplace. More than 22,000 registered users from across the UK leverage Assureweb’s platform to market, sell and process over 180 products from over 35 market-leading providers. The acquisition, following Technology Crossover Ventures’ January 2012 investment in iPipeline, will lead the expansion of iPipeline’s online insurance solutions to the UK, Europe and Asia.

“I’m delighted to be part of this next step in Assureweb’s evolution and look forward to engaging iPipeline’s team” 

“The strategic acquisition of Assureweb ideally positions iPipeline for entry of our online insurance solutions into the UK, Mainland Europe, and Asian marketplaces. Our goal is to extend Assureweb’s value proposition and accelerate their market momentum by adding iGO e-App® [intelligent fillable forms], PolicyEX™ [e-policy delivery], and PolicyHS™ [policy services] to their solutions portfolio,” said Tim Wallace, CEO, iPipeline. “Assureweb is synergistic to our business model. The combination of Assureweb with iPipeline will create a compelling proposition for advisers, product providers and technology partners in the UK, Europe, and Asia. We look forward to establishing our market leadership position overseas with the Assureweb team.”

“I’m delighted to be part of this next step in Assureweb’s evolution and look forward to engaging iPipeline’s team,” said Andrew Simon, CEO, Assureweb. “We will continue to focus on making life easier for financial advisers and extending our value proposition to the marketplace by offering several of iPipeline’s industry-leading solutions. The potential for making a positive impact during the coming months with a new suite of products and services is great, and I believe our registered users and market-leading providers will benefit from iPipeline’s acquisition of Assureweb.”

“Since acquiring the business in 2005 from Sesame, Assureweb has created a compelling proposition: make it easier for Advisers and Product Providers to quote and apply for business electronically. It has delivered against the strategic intents set out by its owners to become profitable and grow its market-share,” said John Spellman, Non-Exec Chairman of Assureweb on behalf of the Shareholders (Aviva, AEGON, Friends Life, Prudential, and Scottish Widows Plc). “I’m delighted that in iPipeline we have found a technology business who shares the same passion and enthusiasm to take Assureweb forward with a broader, next-generation product set.”

With nearly 85 employees, Assureweb is located in Cheltenham, Gloucestershire. Andrew Simon, CEO, Assureweb, will continue to run the company with his UK management team and US-based iPipeline counterparts.

To learn how you can implement iPipeline’s solutions to support the marketing, selling and processing of life and annuity products, contact or call 1-800-758-0824, option 2. View our iGO e-App video today.

About iPipeline
iPipeline leads its industry in providing the next-generation suite of sales distribution software to the insurance and financial services markets through its on-demand service. iPipeline’s channel solutions for carriers, distributors, and producers automate activities for CRM, forms distribution and processing, quotes and illustrations, in Good Order e-Applications, agency management, data services, policy delivery and related services, enabling the insurance industry to market, sell, and process faster. iPipeline provides the process automation and seamless integration needed to make a sale by aggregating approximately 120 carriers, 1,200 distributors, and 400,000 financial professionals and advisors in a single, Web-based environment — the iPipeline Customer Network. With headquarters in Exton, Pennsylvania, iPipeline has locations in Atlanta, Charlotte, Milwaukee, Salt Lake City, the UK, and Vancouver. Visit us at

About Assureweb
Assureweb is a leading provider of electronic quote and application services to the UK life and pensions market. In addition to their portal at, Assureweb offers a range of licensed solutions — Assureweb Services. These integrated solutions suit those firms wishing to integrate Assureweb quotes and applications with their own website or CRM system.


Lisa Bollinger, 484-870-6234

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