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Volition

Creatio is a Boston-based global software company providing a leading low-code platform for process management and CRM.

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ABOUT

Creatio is a Boston-based global software company providing a leading low-code platform for process management and CRM. The company combines an intuitive low-code platform, best-in-class CRM and a robust BPM in a single solution to accelerate sales, marketing, service and operations for mid-size and large enterprises. Creatio’s first-class solution supports its vision of a world where everyone can automate business ideas in minutes, and where any company can automate and change their business processes at speed and scale. Creatio is highly recognized as a market leader by key industry analysts and together with hundreds of partners, operates in 110 countries worldwide.

BACKGROUND

Since its founding, Creatio has achieved rapid organic growth without previous external capital. The company has built a global presence with a team of 600 people worldwide. Despite the COVID-19 pandemic, this investment comes on the heels of rapid exponential company growth, driven by new logos and strong net retention across its client base. The Company is consistently recognized by top analyst firms, including Gartner and Forrester. It’s been included into five Gartner Magic Quadrants and seven Forrester Waves, named a Leader in two Gartner Magic Quadrants — for Sales Force Automation and CRM Lead Management — in 2019 and 2020.

Why We Invested in Creatio

In our reference calls with customers, partners, and industry research analysts confirmed that Creatio has built a uniquely configurable CRM solution powered by a natively integrated low-code platform. Specifically, the people with which we spoke articulated that the seamless integration of Creatio’s low-code platform, BPM capabilities, and flexible CRM applications are an important competitive differentiation. The strength of this combination is what allows the product to be easily deployed and flexibly configured to streamline processes and deliver quick and meaningful ROI.

We believe the Creatio management team has the aptitude, vision, and ambition necessary to build an industry-leading software company. Creatio’s co-founder and CEO, Katherine Kostereva, is a particularly strong executive who is highly regarded by industry stakeholders.

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