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Volition
Jan 29, 2013

RedBrick Health’s New Approach to Health Engagement and Behavior Change Propels Record Growth in its Employee Health and Wellness Business

Dozens of large employers across all industry sectors select RedBrick Health to reinvigorate their health and wellness initiatives in 2013

 

MINNEAPOLIS (January 29, 2013) ­– RedBrick Health, a fast-growing leader in consumer health engagement and behavior change technology, today announces record client growth over the past year with a diverse group of organizations selecting RedBrick Health to deliver increased and sustained engagement in health among employees and their family members. 

“2012 was another year of record growth that has cemented RedBrick Health as the preferred partner for organizations looking to reinvigorate their health and wellness initiatives,” said Dan Ryan, chief executive officer for RedBrick Health. “The innovations we are bringing to market are redefining what a corporate health and wellness program should be. Our adaptive engagement model creates a compelling, interactive experience that helps consumers build sustained healthy habits.”

To provide health and wellness solutions that better meet the needs and expectations of today’s consumers, RedBrick Health combines emerging models in behavioral science with enabling technologies not even available five years ago, and blends them with consumer engagement techniques proven successful outside of healthcare. An example, RedBrick Journeys™ replace traditional online coaching approaches with an adaptive technology that serves personalized choices and habit-shaping triggers within a game-like experience delivered via web, tablet or smart phones – or with live support. By offering new approaches within a best-practice population health management framework, RedBrick Health is transforming the traditional comprehensive corporate wellness model.

An expanded roster of blue-chip clients now includes market leaders in the hospitality, consumer electronics, high-tech, consulting, media, manufacturing and financial services industries. In addition, RedBrick Health has added public school systems and hospital systems to its client list, each aspiring to improve the health and wellbeing of its workforce.

“RedBrick Health’s approach to changing health behaviors is fundamentally different – yet it’s offered within a familiar and successful comprehensive population health management framework,” said Kurt Cegielski, founder and senior vice president employer solutions of RedBrick Health. “Our combination of technology and clinical excellence, combined with a deep understanding of consumer behavior, delivers a highly engaging experience, broader population impact and faster results.”

In 2013, RedBrick Health will offer its clients an expanded portfolio of health engagement and improvement innovations, including next-generation tracking and social engagement tools via web and mobile devices, as well as the ability for participants to synchronize a growing array of devices and apps via the RedBrick Ready API and partner certification program. “RedBrick Health is committed to producing a continuing stream of new, innovative solutions that help people be healthy,” added Ryan.

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