October 18, 2012 – The Woolmark Company, the world’s leading authority on Merino wool, is proud to announce an editorial partnership with Stylesight, the industry-leading content and technology solution for professionals in the fashion, style and design sectors, which provides valuable insight to 4,000 global companies, incorporating over 40,000 users.
Launching in October 2012, the partnership will include the creation of quarterly online newsletters. Each issue of the newsletter, titled WOOLsite, will contain a feature about Merino wool product development, a piece about Merino wool inspirations, a profile on a spotlight brands, as well as seasonal fabric and yarn trends highlighting spinners and weavers who are producing significant innovations in wool.
Also included will be a focus on The Woolmark Company’s latest marketing initiatives, including updates on the International Woolmark Prize, Campaign for Wool and the latest Woolmark ambassador activity.
The editorial structure for each newsletter will include the following:
This will feature one leading or emerging mill famed for its directional wool fabric manufacturing.
MATERIAL DEVELOPMENTS & TRADE SHOWS
This report will highlight the latest developments featuring the best wool qualities available in the market.
This section will highlight the latest wool trends as highlighted through The Woolmark Company’s THE WOOL LAB presenting color cards, wool trend themes, international wool collections, including contact data for Première Vision and other trade shows.
“Woolmark is always looking for new and innovative ways to communicate the benefits of wool to the fashion and apparel industries,” said Robert Langtry, Global Strategy and Marketing Officer of The Woolmark Company. “This partnership with Stylesight will provide a valuable platform to highlight wool’s unique properties, as well as advancements in our industry.”
“There is a strong demand from our subscribers for forward-looking insights into the world’s leading fibers,” said Franklin Bober, Founder and CEO of Stylesight. “The Woolmark Company is a natural partner for us as we continue to deliver rich, proprietary content across the world. Together, we will offer tools to help our readers stay ahead in the marketplace.”