The US is behind the adoption curve but is catching up quickly due to the value and virality of the product as well as greater awareness, better biking infrastructure, and increasing incentives.
So, who will win the e-bike market? There will be multiple winners, but we love what we are seeing from Super73’s existing customers. What we heard from customers and partners of Super73 was in many respects unprecedented. We see an army of customers who are bringing on other customers in droves – friends, family members, and even strangers on the street asking them about their e-bike are joining the Super73 community.
Far and away, the #1 sales channel for Super73 is their own customer base which to us is the very best sign of customer passion and loyalty. A majority of Super73 customers didn’t even look at other competitive products when they bought their Super73 – they weren’t looking to buy an e-bike, they were looking to buy a Super73. That is the very definition of brand strength. We see best-in-category social engagement within the global Super73 community as raving fans share their experiences with each other. And to our great surprise, we see a huge percentage of customers who have cited that Super73 is one of the top 3 most influential brands in their lives – alongside brands like Apple, Nike, and Tesla. These collective attributes are largely unheard of for an emerging consumer brand especially in the context of a new product category.