Levanta - Volition Capital

Adtech
Ecommerce

Levanta is a leading affiliate marketing platform for marketplace sellers offering brands a scalable, performance-based solution to drive sales, expand into new markets, and build long-term partnerships with creators.

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About Levanta

Levanta is a leading affiliate marketing platform designed to help marketplace sellers unlock growth through creator-driven commerce. Top brands use Levanta to connect with thousands of highly-vetted creators, increasing sales, driving high-quality traffic, and boosting organic rankings.

Background

As e-commerce brands increasingly adopt performance-based partnerships to boost revenue, enhance customer engagement, and target new audiences, the global affiliate marketing industry is primed to reach $12 billion by 2025. Buoyed by the rise of social media and its significant impact on consumer purchase decisions, the strategy’s positive ROI for brands is well-documented. Nearly half of all consumers make purchases based on affiliate posts, and as brands progressively recognize the shift towards creator-driven commerce, publishers, traditional affiliates, and social media influencers have flooded into the market to meet demand.

Brands that sell on marketplaces such as Amazon, Walmart, or eBay are faced with additional considerations when evaluating new marketing channels, spanning organic search optimization, heightened competitive dynamics, and a general lack of control and transparency in performance data and incentive structures. Compounding this complexity, the rules of engagement around affiliate marketing are often restrictive on marketplaces, forcing brands to sacrifice direct relationship-building with affiliates in order to participate. As marketplaces seek to optimize external traffic and revenue to their respective platforms, such dynamics create a ‘win-win’ opportunity for 3rd party vendors to unlock efficiencies for marketplaces, brands, and affiliates alike.

Why We Invested in Levanta

Focused on Amazon today, Levanta offers brands a scalable, performance-based solution to drive sales, expand into new markets, and build long-term partnerships with creators. By connecting marketplace sellers with a network of vetted affiliates and publishers, Levanta has quickly become a go-to platform for brands seeking to capitalize on the growing power of creators in digital commerce.

In less than two years of operations, Levanta has reached remarkable scale on the back of nominal sales and marketing spend. Benefitting from a powerful flywheel effect across thousands of top-tier affiliates, publishers, and brands, Levanta has proven to deliver significant ROI in a rapidly evolving space.

Building on their successful launch and eventual sale of Grovia, an affiliate marketing software and service provider, co-founders Ian Brodie (CEO), Rob Schab (CMO), and Spencer McKenney (CTO) know the power of creator-driven commerce firsthand. The Volition team has been impressed with their passion for the category, and as more brands seek to tap into the power of affiliate marketing, Levanta is well-positioned to profitably accelerate growth.