Large organizations with complex, negotiated customer contracts have a clear pain point around contract visibility, which inhibits renewal, upsell, compliance, and billing. Prospects today have failed to address this problem in a scalable way, often relying on inefficient and costly manual research efforts.
Despite significant investment in contract creation and CRM tools in recent years, the contents of customer contracts themselves, and thus visibility into existing customer relationships, remains challenging for companies closing complex, negotiated B2B contracts. Large enterprises oftentimes struggle to understand and identify key contractual data points spread across various documents such as master agreements, addendums, and pricing agreements. This pain point is particularly acute when these agreements have been modified by various sales, sales operations, and legal personnel over time.
Enter Pramata –
Volition Capital Managing Partner, Larry Cheng, said, “We believe Pramata’s technology has the ability to provide a tangible ROI tied directly to revenue. The product offering allows for the ability to develop $1M+ recurring revenue relationships within core target verticals (telecom, life sciences, high-tech), with strong upsell and retention dynamics. These dynamics can produce valuable long-term relationships with the Company’s customers.”