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Headquartered in Tel Aviv, Israel, Rounds has developed a transformative technology that turns digital assets into businesses. The company's proprietary machine learning technology identifies, acquires, and optimizes consumer-facing mobile assets.

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BACKGROUND

Headquartered in Tel Aviv, Israel, Rounds has developed a transformative technology that turns digital assets into businesses. The company’s proprietary machine learning technology identifies, acquires, and optimizes consumer-facing mobile assets.

Rounds acquires and operates some of the most popular digital assets with millions of monthly active users. Post-acquisition, the team utilizes proprietary machine-learning to evaluate various technical and business parameters for optimal performance. The software enables Rounds to manage hundreds of digital assets at scale, while continuously optimizing revenue and performance through ongoing monitoring, adjustments, and improving the consumer experience.

The company was co-founded in 2021 by five serial entrepreneurs with experience across complementary sectors including advertising, ecommerce, technology, and mobile. Drawing on years of experience and honed skills, they developed proprietary AI technology that they used to improve mobile assets one by one. Through this process, they identified a need for a more efficient and intelligent mobile digital asset ecosystem, and decided to launch their own business to bring our vision to life.

WHY WE INVESTED IN ROUNDS

At Volition, we are seeing a wide variety of internet platforms that provide out-of-the-box enterprise infrastructure and immediate scaled distribution, enabling entrepreneurs to easily create profitable businesses or side hustles. At Volition, we believe there is an opportunity to be the financial partner to provide these entrepreneurs with a liquidity opportunity. We have seen these liquidity events provide financial freedom to digital entrepreneurs and allow them to pay off loans, start new businesses, or even retire. This ongoing internet consolidation thesis led our team to evaluate the opportunity of aggregating mobile applications.

A core theme of internet platforms is there tends to be a lack of liquidity options for these business operators, creating an opportunity for an acquirer with the right technology to operate and scale these mobile assets into businesses.

Volition’s sourcing team searched the globe to find an entrepreneur that shared this investment thesis of aggregating mobile applications. On the first call with Rounds’ co-founder and CEO, Gal Avidor, Volition’s Principal, Jim Ferry remarked, “it was like someone was pitching our investment thesis back to us.” The team had significantly grown a handful of acquired assets that had been optimized through their machine learning technology, enabling fast payback periods. This alignment with a stellar management team and early proof points gave Volition the conviction that Rounds was ready to scale with a capital partner.

We are excited to partner with Rounds to help them achieve their goals as the largest mobile asset operator through organic growth and acquisitions.

Click here if you are a digital assets owner that would like to connect with someone from the Rounds team.

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