Rounds acquires and operates some of the most popular mobile apps with millions of monthly active users, including audio players, file recovery systems, remote controls, resume builders, photo editors, and more. Post-acquisition, the team utilizes proprietary machine-learning to evaluate various technical and business parameters for optimal performance. The software enables Rounds to manage hundreds of apps at scale, while continuously optimizing revenue and performance through ongoing monitoring, adjustments, and improving the consumer experience.
The company was co-founded in 2021 by five serial entrepreneurs with experience across complimentary sectors including advertising, consulting, ecommerce, technology, and mobile apps. After creating one of the most successful file recovery apps on Google Play with 40M+ installs, the two technology co-founders determined the backend software used to optimize their app’s revenue and consumer experience could be extended to other apps. The team soon began acquiring a few test apps and saw immediate success in meaningfully increasing revenue and profits.