Headquartered in Tel Aviv, Israel, Rounds has developed a transformative technology that turns digital assets into businesses. The company’s proprietary machine learning technology identifies, acquires, and optimizes consumer-facing mobile assets.
Rounds acquires and operates some of the most popular digital assets with millions of monthly active users. Post-acquisition, the team utilizes proprietary machine-learning to evaluate various technical and business parameters for optimal performance. The software enables Rounds to manage hundreds of digital assets at scale, while continuously optimizing revenue and performance through ongoing monitoring, adjustments, and improving the consumer experience.
The company was co-founded in 2021 by five serial entrepreneurs with experience across complementary sectors including advertising, ecommerce, technology, and mobile. Drawing on years of experience and honed skills, they developed proprietary AI technology that they used to improve mobile assets one by one. Through this process, they identified a need for a more efficient and intelligent mobile digital asset ecosystem, and decided to launch their own business to bring our vision to life.