Velocify is a market-leading provider of cloud-based intelligent sales software, designed for high-velocity sales environments. Velocify helps sales teams keep pace with the speed of opportunity and improve conversion rates by driving rapid lead response, increased selling discipline, improved productivity, and actionable selling insights. The Company has helped thousands of companies across a variety of industries improve customer acquisition practices and sales performance.
ABOUT
BACKGROUND
Velocify is a vertical-specific lead management SaaS product for high-velocity sales teams. While organizations spend tens of billions on marketing, the average company converts a small percentage of the leads generated from such marketing initiatives and very few organizations have efficient processes to track and convert leads. Velocify experienced impressive growth from the beginning , enabling its clients to significantly improve their conversion rates on leads.
In 2011, the new CEO, led by Nick Hedges, recognized the opportunity to continue to expand their market opportunity, invest in sales and marketing, and bring on an investment partner for the next phase of growth.
In early 2012, Volition Capital invested in Velocify to help the business capitalize on the market opportunity.
WHY WE INVESTED IN VELOCIFY
Volition was particularly focused on MarTech and Sales Enablement technology as lead generation (and dollar spend) continued to move from offline to online. Companies – SMB to the enterprise – were actively scrutinizing their lead management techniques in an effort to qualify, target, and close more leads in an efficient manner.
“By 2011 however, the B2B lead management market was relatively saturated,” said Volition Managing Partner, Roger Hurwitz. “What interested in us was Velocify was targeting B2C – which was largely untapped. Velocify had developed a robust solution capable of capitalizing on a core market opportunity.” In addition to targeting an underserved market, the Volition team recognized Velocify’s sophisticated, highly configurable application built to model many different sales processes and set of management policies concerning leads.
“We saw how passionate the core executive team was about the business,” said Sean Cantwell, Volition Managing Partner. “The team was well-aligned, recognized its strengths and weaknesses, and had ultimate commitmet to building a sizable business. We were confident that the Velocify was well poised to attract high quality talent.”
How We Partnered with Velocify
- Helped recruit additional members to the management team.
- Advised on strategic plan to expand product offering to expand total addressable market opportunity
- Introduced CEO to bankers and assisted team in the positioning and negotiation of the sale to a public company.
Path to Exit
- Volition Capital invested in Velocify in 2012
- Velocify was Acquired by Ellie Mae in 2017
NEWS & INSIGHTS
-
1/26/23With Over $17B in AUM, Volition solidifies its position as a leading small-cap,... more
-
1/11/23This article was originally published as an exclusive in The Hollywood Reporter... more
-
1/9/23Read the full article from GrowthCap hereGrowthCap is pleased to announce The Top... more
-
12/14/22The full article can be found on Business Insider, "Meet the 71 rising-star VCs who... more
-
5/23/22Energy Codes and PropTech: The Future of Sustainability For about as long as the... more
-
5/23/22The Office of the Future: Commercial Real Estate Landlords Need Flex-space, But... more
-
5/20/22SOLVING THE PUZZLE: THE LOW-CODE / NO-CODE REVOLUTION AS A POTENTIAL MEANS TO... more
-
5/20/22THE NEXT EFFICIENCY FRONTIER: EMPOWERING SENIOR SALES TEAM MEMBERS According to... more