A new and exciting vertical for Volition Capital, the U.S. wireless market presented a clear opportunity as a $280 billion industry with high recurrence and vast LTV potential. As most American adults will conceivably be a wireless customer in some capacity for most of their lives, the wireless category uniquely combines the stable, non-discretionary spend of a utility with the emotional aspects of a consumer’s relationship with their phone.
Volition VP Claude de Jocas remarked, “We believe this creates the opportunity to build a brand that engenders radical affinity, in a sector that is increasing exponentially in relevance and literal societal necessity. Additionally, we suspect that the focus of large incumbent carriers on selling unlimited plans has led customers to believe they require more talk / text / data than their actual usage would suggest. We believe US Mobile will capture share in the market by offering plans that address this pain point.”
Volition Capital Managing Partner, Larry Cheng, added, “We believe US Mobile offers a unique set of products in the wireless space. The Company’s build-your-own Custom Plans, Pooled Plans, eSIM-enabled international data packs, and uncapped data Unlimited All Plans are all notable examples of products where US Mobile has been among the first to market.”
Last, but certainly not least, the Volition team was impressed with US Mobile’s CEO, Ahmed Khattak, and the entire management team having shown tremendous discipline while scaling within a notoriously competitive acquisition landscape to achieve success and scale in the business.