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Aragon Research Names Insite Software a 2016 Hot Vendor in Sales Enablement

Leading B2B commerce provider included in prestigious list for sales enablement

Minneapolis, Minn. – May 10, 2016 — Insite Software, a leading provider of business-to-business (B2B) commerce and data-driven solutions for manufacturers, wholesalers and distributors, announced it has been named to Aragon Research’s list of six Hot Vendors in Sales Enablement, 2016. The new report states, “2016 Hot Vendors in Sales Enablement reflect the growing trend of the growth of different segments in the Sales Enablement market.”1

Founded and led by former Gartner Managing Vice President Jim Lundy in 2011, Aragon Research leverages more than 50 years of combined end user, vendor and analyst know-how to help enterprises make better technology and strategy decisions.

“As you can tell from the small number of software providers we’ve profiled, Aragon is extremely selective when choosing companies for the Hot Vendor List,” said Lundy, chief executive officer (CEO) and lead analyst for Aragon Research. “Many of our Hot Vendors have gone on to do very well over the last three years, including several that launched successful IPOs.”

Aragon Research defines a Hot Vendor as a “new or emerging software vendor who offers a cutting-edge product, service or technology; has made an impact in their respective marketplace; and is known for ‘delighting their customers.’”2 The research firm selected this year’s group of sales enablement vendors primarily because each solution was viewed as helping sales organizations sell more effectively and more productively. In addition, analysts reviewed nominations based on each solution’s sales content management and mobile delivery capabilities, and ability to drive customer engagement. 

“Combining our commerce capabilities with a digital content delivery platform empowers sales teams in a way no other B2B ecommerce solution can,” said Tony Abena, CEO of Insite Software. “Insite bridges online and offline buying, and connects buyers and sellers for a seamless B2B buying experience. As a result, sales reps become significantly more strategic and effective in key B2B selling situations.”

Via its powerful analytics capabilities, Insite’s Storyworks1 digital content delivery platform empowers B2B sales professionals to determine the most effective content for any customer buying scenario. By combining this digital content delivery with Insite’s commerce capabilities, sales people are empowered to add more value to their client interactions, help clients deal with multiple sales scenarios and understand which content works best in specific sales engagements. Insite’s solutions also integrate with leading marketing automation, content management, CRM, ERP and learning management platforms to reduce technology overlap and increase user engagement.